If I were to look at the success of the Instagram TV product, I would check the following essential things:
Viewership
How many people watch the IGTV videos? Knowing the number of people who watch the videos would help me estimate how many people have watched the product. The higher the number of people that watch the igtv the more likely your product is to be viewed.
Viewing duration
It would be important to know the amount of time people spend on IGTV. If people spend a long time watching, then it means they find it interesting and fun.
likes, comments, shares
I would count how many times people like the content, and the number of comments and shares on the video. The more the interaction means that people are enjoying the product.
Uploads
How many new videos are uploaded on a day-to-day basis? The more videos are uploaded, this is a sign that the platform is active and has a big audience.
Users
Who are our users? what is their age bracket? Understanding your content consumers and users will help you better curate content that caters to their very specific needs.
Revenue
If it's ads we are running, how much money do we make from every ad? The more the money then we know that our business is flourishing
Popular content
Understanding which is the most viewed content will help one understand what the users like and curate their content to meet that need.
Feedback
For every product, there is always what the customer has to say about it. This helps one gauge their product and improve it for their end users. Find out what users say about it. Are they complaining? or are they happy?
User Journey
Understand how people find Tv products, how they use them after finding and if they continue using them after the discovery. This will also inform your decision.
competitive advantage
How does the TV product compare to other competitors or social media platforms? What makes it better or what stands out the most about it?
By looking at these numbers regularly and trying out different things with users and studying what they like, you can figure out if IGTV is doing well or not. If it’s not, you can find ways to make it better based on real data, so that people have a better time using it on Instagram
#datascience
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