Backend development tends to be quite different, but (depending on context of course) can require just as much creativity as frontend work, while some types of frontend work might be very dull and repetitive.
Article wasn't a jab at back-end. One cannot live without the other one. It was meant to express that some parts of the back-end development have moved to front-end. Those parts are now being pushed onto front-end developers who clearly don't want to do that.
When I say "creative", in this context it means visually creative and artistic. That was always implied when it comes to front-end and web design. Of course, you can be creative in back-end, but in a more logical way.
Times are changing, so must we.
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