X (formerly Twitter) might still dominate headlines, but Bluesky is dominating user sentiment, innovation, and platform growth. In 2025, the narrat...
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Bluesky still feels like a platform for devs and journalists. Any sign that normal users are jumping in?
That’s starting to change. The Brazil migration after X got banned shows how fast Bluesky can absorb general audiences in crisis moments. As creator tools mature and mobile UX improves, broader adoption will follow just like early Twitter before 2010.
It depends on your choice. I've seen many travel/lifestyle/car posts/profiles, which were super active.
As I can see, global brands are also utilizing it. In the Web3 field, for example.
Isn’t this just another Mastodon hype cycle? Everyone got excited, then faded out.
The difference is architectural and UX-focused. Mastodon pushed decentralization but lacked user-friendly onboarding and algorithmic flexibility. Bluesky learned from that the AT Protocol gives devs control, while Bluesky as a product stays approachable. The rapid growth proves it’s crossing that chasm.
I also want to mention the team behind BlueSky, as it all started before Twitter was sold.
Interesting article! I've been using both X and BlueSky for the last year.
I really like it, but it's worth mentioning that it's challenging to grow there.
Appreciate the feedback and totally agree. Growth on Bluesky is very different from X. Without algorithmic boosts or trending hacks, it’s slower and more organic. That said, the trade-off is a healthier discourse and more meaningful engagement over time.
I’ve seen some users grow faster by posting in community-curated feeds, cross-sharing from X or Mastodon, and joining topical discussions early. Still a work in progress, but definitely improving.
Great! Thank you!
You mentioned the left-leaning bias on Bluesky. Do you think that limits its potential as a mainstream platform?
Great question. Bias can limit reach if not balanced by diverse community tooling. But since Bluesky’s moderation and algorithm layers are modular, it’s technically possible to build more politically neutral (or even right-leaning) experiences on top. Adoption will depend on whether such communities invest in federation.
Thank you, very informative. Perhaps I'll give Bluesky a second try :)
🙌 🙌
Thank you!