Electricians are a good client type for freelance WordPress developers, and an easy one to underquote. Their sites look like brochure sites, but the work that wins them jobs is trust, specific pages and a well-built enquiry flow. Here is how I scope and price them.
The core idea: the site is a trust check
Electrical work is a safety purchase. Customers are thinking about fire risk and whether a stranger should be near the fuse box. Before they call, they check the website. So the build should spend its effort on proof:
- License and registration number, shown clearly
- Insurance and bonding in plain language
- Real photos of the van, the team and finished work
- Genuine Google reviews
- A clear call-out fee or "free quotes on larger jobs" signal
Typical price ranges (US-style market)
| Build route | Typical upfront cost |
|---|---|
| DIY builder | $0 to $300 |
| Template WordPress by a freelancer | $1,200 to $3,000 |
| Custom WordPress by a freelancer | $2,800 to $6,500 |
| Agency | $6,000 to $18,000+ |
Most solo and small-shop electricians fall between $2,800 and $5,500.
Line items to quote separately
| Feature | Typical add-on |
|---|---|
| Trust block (license, insurance, badges) | $100 to $250 |
| Job-type pages | $100 to $300 each |
| EV charger or generator landing page | $200 to $500 each |
| Quote form with photo upload | $300 to $900 |
| Google reviews display | $150 to $400 |
| Financing link or embed | $200 to $800 |
| Booking or dispatch connection | $500 to $2,000 |
| Speed and basic SEO setup | $500 to $1,500 |
Quoting this way stops scope creep, because the client can see what each request costs.
Why one page per job type
Nobody searches for "all electrical work." They search for panel upgrades, EV charger installation, generator hookups and rewiring. Each is a different customer with a different job value, and each deserves its own page. One generic page competes with every electrician in the region and ranks for nothing.
The quote form worth building properly
A generic contact form produces messages like "need an electrician." A good one asks:
- Job type from a short list
- Property type and approximate age
- Town or postcode, so out-of-area jobs are filtered early
- A photo upload of the panel or area
- Urgency: emergency, this week or planning
With spam protection, notification rules and a confirmation message, I usually quote $300 to $900.
Ongoing costs to include in the proposal
Hosting and maintenance usually total $65 to $310 per month. Call tracking and scheduling software are separate, and scheduling software is often the biggest line. Quote maintenance on day one, or the site goes stale.
FAQ
Is WordPress a good fit for electrician sites? Yes. It handles many job pages, custom forms and speed tuning, and the client owns the site.
How long does a custom build take? Usually four to eight weeks. Waiting on photos and license details causes most delays.
Should I build city pages? Only for the few towns that produce most calls, and only with real local detail. Thin pages cost money and rarely rank.
Is a quote form better than a phone number? Both. The call button serves emergencies, and the form serves planned jobs.
The full cost guide for business owners, with sample budgets and a quote checklist, is on my site: electrician website cost guide.
Top comments (1)
The line-item table is the part I'd steal. One thing that's saved me on trade sites: put the count in the quote, not just the price. "6 job-type pages" plus "extra job pages $X each" means when they come back with "can we add one for solar and one for smoke alarms?" the answer is already written down, and it's a yes with a number instead of an awkward conversation.
Two other spots I've seen these jobs quietly grow:
Curious whether you quote the financing embed as fixed or as a range, since that one depends so much on the provider.