Customers do not install a separate app to message a brand on Apple Messages for Business. They start inside Messages, from a place the brand has registered.
Typical entry points:
- A button or link on the brand's website
- Apple Maps
- A conversation URL
- A QR code
- Message Suggest, when Apple surfaces the brand
The customer starts the thread. Consented invitations are a narrower path, and they are not a substitute for those entry points. The two are written up separately:
The MSP still has to carry the conversation, including a handoff to a person. Provider capabilities are at amb.directory/msps.
Disclosure: I publish amb.directory.
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