Aside from just being more pleasing to the eye, shortened URLs can have the following added benefits:
- More streamlined in appearance
- If you’re trying to build a brand and are doing so through a social media campaign, having all your links be the same length and appear very similar is crucial.
- Shortened links display better in emails, print material, and other places.
- Tracking capabilities
- Clicks on the link can be tracked
- More validity in social media engagement:
- A shortened link matching other links on your digital marketing materials and social media content lends validity to you as a business.
- Long URLs with random characters and numbers can look shady, especially to someone who’s a new customer
Detailed analysis and source code here
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