If you wanted to rank AI agents in crypto, where would the data come from, and how would you stop people gaming it? Cookie DAO's Cookie.fun is a useful real-world example: it indexes 1,400+ agents by merging off-chain chatter with on-chain behavior.
Here is the architecture at a conceptual level, based on SoluLab's published case study.
The key design choice is bridging off-chain sentiment with on-chain behavior in one signal dashboard. Social data alone is easy to inflate. On-chain data alone misses attention.
*Mindshare as a ranking primitive
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Mindshare ranks agents by attention-weighted activity. The weighting details are not public in the case study, so treat this as a concept rather than a formula. For builders, the useful lesson is that a ranking needs both an activity signal and an attention signal.
*Where developers plug in
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In the third rollout phase, Cookie released APIs so third-party AI tools could consume its data. That turned a dashboard into infrastructure, alongside two primitives:
- Snaps: tokenized actions that campaigns can reward
- InfoFi: attention and signal intelligence
*Practical lessons
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- Combine at least two independent signal types before ranking anything.
- Expose an API early. Distribution through other tools beat a standalone UI.
- Reward verified actions, not impressions.
Full case study with results and the four-phase rollout: SoluLab: Cookie DAO and MarketingFi
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