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Ankur
Ankur

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Be10X Workshop: Useful Learning or Marketing Funnel?

Why People Have This Debate

Some public reviews say the educational portion was useful but complain that a significant portion of the session moved toward promoting additional programs.

That creates an interesting question:

Can something be both educational and a marketing funnel?

Yes.

Most commercial workshops have some marketing purpose.

The real issue is whether the educational value is enough for the attendee and whether the paid offer is presented transparently.

What I'd Do

Enjoy the free or low-cost learning.

When the sales pitch begins, listen.

But make the purchase decision later.

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