It is often a challenge to dive into the data and understand the behavior in this data-rich world. Vanity Metrics might look impressive but lack substance and context. Whereas, Actionable Metrics are used to make data-driven decisions about any optimization. We at Web and App Studio continue our data journey by trying to understand the User’s behavior. Behind every Data point is a Human. Let’ don’t waste time by watching data that makes you feel good but doesn’t tell you anything about your business. Companies that get caught up in vanity metrics can get a false sense of success which can hurt the business in the long run. Invest your time and energy in collecting metrics that help you make valuable decisions.
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