My (disaster🤣) Marketing and Lessons I learned

Hey fellow builders,
​I just wanted to share something that's been a massive roadblock for me, and I suspect for many of you too. I love to code. Give me a complex smart contract, a new frontend framework, or a tricky backend optimization, and I'm in my element. Building is the easy part for me.
​My Achilles' heel? Marketing.
​I've launched projects that I truly believed in, poured hundreds of hours into the code, ensured they were secure, and optimized for performance. But then they'd hit the market, and... crickets. My Twitter looked like a ghost town, my Discord was silent, and any 'social proof' that investors or users look for was simply non-existent. It was soul-crushing to see amazing tech die not because it was bad, but because nobody knew it existed or perceived it as 'dead.'
​I tried everything: posting religiously (which I hated), trying to figure out algorithms, even attempting to "network" in Spaces (which felt incredibly unnatural for me as a builder). It felt like I was constantly pulling myself away from what I do best – coding – just to fail at something I truly despised.
​The breakthrough for me wasn't learning to 'be better at marketing.' It was realizing that for a Web3 project, especially with how fast things move and how much noise there is, silence is death. Investors don't check your GitHub commits; they check your social vibe. Users don't join dead communities.
​I finally found a solution that essentially automates the 'social proof' and engagement. It handles the constant Twitter activity, boosts listener counts on Spaces, and generally makes my project 'look alive' without me having to become a full-time shiller. This isn't about fake hype; it's about making sure the actual work I'm doing isn't overlooked because of social inertia.
​Now, I can genuinely focus on shipping code, refining features, and building the best damn product I can, knowing that the 'social engine' is humming along in the background. It's been a game-changer for my mental health and, more importantly, for my project's visibility.
​If you're a builder struggling with the marketing side, feeling like your great code is getting buried under social silence, I truly get it. What's your biggest marketing headache as a dev?