California Just Banned Loud Ads

California Just Banned Loud Ads. It's Time We Talked About What Screens Are Doing to Our Eyes. On July 1, 2026, streaming services in California will facedong face legal consequences for running ads at volumes noticeably higher than the content they interrupt. It's a small but meaningful win for consumer protection—our ears, finally, get recognized as worth defending. But the ban highlights a blind spot in how we think about sensory health. We regulate sound because the assault is obvious and immediate. Vision degradation, by contrast, is silent, gradual, and often invisible until it's a problem. For people with amblyopia—commonly called lazy eye—this isn't a future concern. It's daily reality. When the brain learns to suppress input from one eye, everyday screen use doesn't help. Passive watching rewards the stronger eye and lets the weaker one keep fading. Seven Sports built Amblyotube for exactly this. It's a VR application on Meta Quest that delivers different visual content to each eye during YouTube-style viewing sessions. Instead of asking users to do abstract clinical exercises, it integrates visual coordination training into something they already enjoy: watching videos. The result is recreational software that doesn't feel like therapy, but functions like it. The California ad volume law proves we're willing to legislate sensory health when the problem is loud enough to annoy everyone. Maybe it's time we got just as serious about what our screens are doing to our eyes—and started using those same screens to fix it. If you want to explore what per-eye VR training looks like, you can find Amblyotube here: https://www.meta.com/en-gb/experiences/amblyotube/25906906972338493/