Apple App Store Keyword Rules: The Hidden Rule of Precise User Touch

In the cutthroat competition of the App Store, keywords serve as the invisible bridge connecting users to apps. Mastering their core principles means unlocking the precise code to reach potential users. While Apple's search algorithm isn't fully disclosed, a proven strategy has already been clearly established.
Core Rule: Accuracy and Compliance First
First and foremost, relevance is paramount. Select keywords that are closely aligned with core functionalities and the target users 'search intent. Misleading or trend-hopping keywords will face consequences ranging from system filtering to delayed approval or even removal risks if detected by Apple. The use of competitors' brand names, irrelevant trending terms, and trademark-related terminology is strictly prohibited.
Second, make full use of the 100-character limit. In the "Keywords" field in the backend, use English commas to separate words without spaces. Avoid duplicates (including those with the same title or subtitle), singular/plural repetitions, and semantically overlapping terms. Every character counts.

Strategy Construction: The Art of Screening and Arrangement

1. In-depth screening: Combine your application's core scenarios and solutions, and use professional tools to analyze search volume and competitive challenges. From the user's perspective, consider the keywords they might type to find your service.
2. Scientific Combination: Prioritize core functional terms (e.g., "photo editing") paired with scenario or user identity terms (e.g., "for photographers") to create long-tail keywords. Add 1-2 high-traffic industry terms to boost exposure, but ensure they remain highly relevant.
3. Smart Ranking: The algorithm prioritizes the most frequently searched and precisely matched core keywords. Apple's algorithm evaluates keyword relevance and weight, giving higher priority to top-ranked terms. Continuous Optimization: A Data-Based Dynamic Process Keywords are never a one-time fix. Regularly (e.g., quarterly) analyze each keyword's impressions and download conversion rates using' Search Performance 'data from' App Store Connect '. Discard keywords with' impressions but no conversions 'decisively, and test new potential keywords to establish a closed-loop' analysis-optimization-testing' cycle. In essence, the ultimate strategy for App Store keywords lies in Apple's compliance framework, where meticulously curated and optimized content achieves optimal alignment with user search intent. This is a perpetual data-driven game—only by combining precision strategies with continuous optimization can you stand out in the vast app marketplace, ensuring the right audience sees you at first glance.