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Auke de Haan
Auke de Haan

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How to Promote a Self-Published Book in 2026 (9-Step System)

Promoting a self-published book is a system, not a single tactic.

Step 1: Build Your ARC List

Build an ARC list of 30-100 readers who agree to leave a review on launch day. Use iWrity.

Step 2: Optimize Your Amazon Product Page

Your book page on Amazon is a search engine result. Target your main keyword in the title and write a compelling description.

Step 3: BookTok and Bookstagram

Post short-form video 3-5 times per week during your launch month.

Step 4: Amazon Advertising

Start at 5-10 per day targeting keywords. Never run ads with fewer than 10 reviews.

Step 5: Email List

A warm list of 500 readers beats a cold audience of 50,000 followers.

Full guide: iwrity.com.

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