A few days ago, the State of FinOps 2026 results presentation took place. This report stands out as it marks the sixth consecutive year the results have been published. With more than 1,192 respondents, the quality and scale of the data provide valuable insights into the current context and the next steps for FinOps practitioners in Latin America and around the world.
I would like to share a few key highlights that I found particularly interesting and that we can view as opportunities:
- FinOps for AI has become one of the main priorities for applying the methodology. At least 98% of organizations are currently managing AI infrastructure costs (just a few years ago, only 31% reported managing these costs).
With this in mind, we currently have a 20% discount available for the FinOps for AI certification, valid until February 28. You can access it here: learn_ai.
- Since last year, we have seen the expansion of FinOps beyond its traditional technological scope, with the methodology now being applied across multiple technologies.
SaaS management is one of the areas that has seen the greatest growth among FinOps practitioners. This reflects how the methodology has evolved alongside changes in the technological landscape. According to the 2026 Annual SaaS Report, the SaaS market in the region has grown by 72% since 2024.
- FinOps optimization practices have also evolved significantly. Organizations that have been practicing FinOps for longer periods have already addressed the more complex optimization tasks. As a result, they are now focusing on expanding into new types of optimization opportunities. This diversification reinforces one of the key principles of the FinOps Framework: the pursuit of value goes beyond simply generating cost savings.
The presence of FinOps in the earlier stages of technology decision-making has become a key priority for FinOps professionals. While there is still work to be done in measuring its impact and strengthening collaboration across teams, the goal of bringing “FinOps to the left”—integrating FinOps earlier into planning, measurement, strategy, and workflows—will be one of the major opportunities for 2026.
Leadership is becoming increasingly involved in FinOps teams. Technology and finance executives are making decisions with greater reliance on the data and insights provided by FinOps roles, particularly during the vendor and service selection process.
Is This a Reality for LATAM?
Yes. According to the report, Latin America ranks as the third region with the highest representation among respondents.
This is exciting news. Our region is becoming increasingly active in the practice of FinOps, and this represents a major opportunity for us to further adopt and adapt these priorities to our technological environments and innovation ecosystems.
One of the most distinctive aspects revealed by the report is the diversification of the FinOps practice, driven by the integration of new teams, technologies, and regions.
Without a doubt, many new opportunities lie ahead.
More value in technology. More LATAM in FinOps.
Sources
FinOps Foundation (2026). State of FinOps 2026 Report.
https://data.finops.org/
Software Equity (2026). SEG 2026 Annual SaaS Report.
https://softwareequity.com/research/annual-saas-report



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