In the last decade, proxy services became very important for various kinds of businesses around the world. Since every market is changing so fast, the business has to be prepared to react fast to every change and adjust in the best possible way so they won't lose their part of the market to their competitors. This can be easily done in various ways and with extra help - proxies.
This article will explain the main use cases of proxies for business.
Market research proxies
Market research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market. Every business in the world is doing market research before entering the market they want to work in and during all the existence of this business. Since market research is very important and can benefit the business in many ways, this process has to be continuous. Proxy services look like they came out of the blue in this area but in reality, it really adds great value when you look at where you can use it:
-Web scraping/web crawling. Web scraping is very important when you have to gather lots of data for your market research to be complete. Since web scraping is an automatic action it can be easily detected by the websites and you can be banned from them without reaching your goal. But if you use proxy services, you can mask your web scraping tool so it would stay out of the radar as well as to bypass geo-restrictions and protect your own privacy. Web scraping proxies are the most popular ones in the market at the moment and have a lot of benefits for business since they can be widely used.
-Ad verification. If you're working with international markets, you know what importance ads have and that in different continents/countries/regions ads might vary because of existing laws, cultural differences, language differences, etc. Running an ad network is extremely difficult. You need intricate solutions to test ads and verify ad placements constantly. For one, having a global reach on mobile devices requires you to test ad localization in multiple countries. Proxies, in this case, can help you easily do all the check-ups - just localize your IP for any country in the world and verify, test, optimize entire ad networks. For that, it would be best to use a residential proxy network.
-Affiliate testing. Affiliate marketing has great importance to business and for several past years, the use of this marketing is growing fast. But with that comes a lot of difficulties and uncertainty. With proxies, you will be able to target any country around the world and hide your IP with absolute anonymity. You just have to set up link testing software with proxy and see how your affiliates localize sites or drive traffic to your site through affiliate links to be sure that everything works in the way you want it.
-SEO. Search engine optimization (SEO) is essential to every online business. No wonder people are always on the lookout for the next big thing to improve their work. You can easily monitor SERPs, audit websites, and research your competitors without any worries when you have proxies. If you monitor SERPs or do your competitor research from a single IP address, it gets blocked but you can simply overcome this with residential proxies. If you have a private proxy, you will be able to implement your SEO campaigns freely and without any restrictions. You will be able to succeed in advertising and marketing your site online, thereby maximizing the possible sales and profit that your company could get;
-Price aggregation. This is a very important aspect when dealing with market research. You can track changes in the pricing of products and services that are relevant to your business and can be on top of the market knowing what prices are currently running the market and how you can change it. But it's easier to say than to do this because there are various restrictions on your way, especially geo-restrictions (especially, if you want to compare prices worldwide). Meanwhile, with precise geo-targeting proxies, you can monitor prices in various locales to see how the pricing differentiates in particular areas relevant to you.
Social media proxies
Social media is more than important to the business. Nowadays all communication first comes from these platforms. Every business should use at least one social network platform to actually exist in the market and could be found by users around the globe. But the problem arises when you have to work with various social marketing tasks on these platforms. It takes a lot of time, money, knowledge and the right tools so the business could grow its engagement and to be seen. This is why so many marketing specialists use automatic tools/bots to manage these social marketing tasks. You can find many great Instagram bots, Twitter bots, automatic tools for Facebook or Pinterest. And they work just fine and give you a helping hand. But all of that can be achieved only when you use proxies for social media (whatever platform it would be).
Proxies for social media allows you to manage many accounts on each platform (usually, from one IP address you have a limited possibility of accounts to create and manage), bypass geo-restrictions, approach markets in different countries/regions and what's important - they hide your bot from the platform so it could do all the work undetected. Even with constantly changing algorithms of Facebook, Instagram, and other social networks, automatic tools still can work if proxies are used.
B2B proxy services for you
That to be told, the business has a lot of great possibilities to purchase proxy services and use it for various business cases. The market is full of high-quality proxy services so it shouldn't be difficult to find the provider for your business. Nonetheless, after some research I can recommend you checking these proxy providers:
-Smartproxy - this provider can offer you a pool of 10 million IPs around the world and 4 different plans for its services. If you use code SMARTPRO you can get a 20% discount to purchase the plan you want.
They have residential proxies as well as datacenter proxies and are one of the most known proxy companies around the world that can offer high-quality proxy services for market research and much more;
-Microleaves - this is a proxy provider that provides back connect proxies, dedicated proxies, and shared proxies. You can buy as many proxies as you want since the price range is for a specific number of proxies and not for all pools. It works seamlessly with major sites like Ticketmaster, Amazon, Facebook, Instagram, YouTube, Twitter, Skype, and Craigslist. This covers most of the major sites that proxy users are looking to get coverage on, so this is a really big benefit for users;
-Luminati - the same way as Smartptoxy, Luminati is one of the most known proxy services providers out here in the market. Their pool of proxies reaches around 40 million IPs around the world and they can offer you datacenter proxies, as well as residential and mobile proxies. They have 6 different plans for their services and the cheapest starts at $500 but looking at what they can offer to business, this is a price that many are ready to pay.
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