Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags.
Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors.
Often meta-tag data shows up whenever someone shares a link on social media, in messaging, or in your business chat software
Search engines scan your site to figure out what it’s all about and it’s authenticity.
Best practices
- Title - Very Important. The most important meta tag for ranking is your title tag. Write a unique title tag for each page. Keep it under 60 characters. Be brief, but descriptive. Use sentence case or title case. Match search intent;
<meta name="title" content="Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.">
<meta property="og:title" content="Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.">
<meta property="twitter:title" content="Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.">
Google only gives us 60 characters for your title and about 105 characters for our description—the perfect opportunity to tightly refine our value proposition.
- Image - Moderately Important. It is the most valuable graphic content you can create to encourage users to click and visit your website. On sites like Facebook, Twitter, and Linkedin, your meta image is 3x larger than your text content!
<meta property="og:image" content="https://www.notion.so/images/meta/default.png">
<meta property="twitter:image" content="https://www.notion.so/images/meta/default.png">
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