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Discussion on: Does a Top Level Domain (TLD) really matter?

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Brandin Chiu

Yes and no.

In my experience, if the center of the bar is the most commonly used TLDs, it starts to matter less the further you get away from those.

There are also certain pockets that matter a lot.

Are you a business? Than a .org is likely inappropriate and sends the wrong message.

Do you do business exclusively in your country? Than a .ca or its equivalent is often more favourable to users than a generic .com.

But as you start getting further from these into the .ninjas and other offhand ones, it stops mattering so much.