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Ramandeep Singh
Ramandeep Singh

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Push Notification Events VS Providers

1. Firebase Cloud Messaging (FCM) by Google

  • Events Tracked:
    • Push notification delivery (sent, received).
    • Notification opens (user taps on the notification).
    • User engagement (e.g., time spent in the app after opening the notification).
    • Conversion tracking (e.g., completing a purchase after clicking a notification).
    • Uninstalls or opt-outs from notifications.

2. OneSignal

  • Events Tracked:
    • Notification delivery and open rates.
    • Click-through rates (CTR).
    • User segmentation based on notification interactions.
    • Conversion tracking for specific goals (e.g., sign-ups, purchases).
    • Unsubscription or opt-out rates.

3. Braze (formerly Appboy)

  • Events Tracked:
    • Push notification sends, opens, and dismissals.
    • Custom events tied to user actions (e.g., adding to cart after a notification).
    • A/B testing results for different notification campaigns.
    • User retention and churn analysis based on notification engagement.
    • Conversion funnel tracking.

4. Airship

  • Events Tracked:
    • Notification delivery, opens, and dismissals.
    • User engagement metrics (e.g., time spent in the app after notification).
    • Conversion tracking for specific campaigns.
    • A/B testing and performance analytics.
    • Opt-in and opt-out rates.

5. CleverTap

  • Events Tracked:
    • Push notification delivery and open rates.
    • User behavior post-notification (e.g., app sessions, purchases).
    • Cohort analysis based on notification engagement.
    • Uninstall tracking and re-engagement campaigns.
    • A/B testing for notification content and timing.

6. Localytics (now part of Upland Software)

  • Events Tracked:
    • Push notification sends, opens, and conversions.
    • User retention and engagement metrics.
    • Campaign performance analysis.
    • Custom event tracking tied to notification interactions.
    • Opt-out and uninstall tracking.

7. Mixpanel

  • Events Tracked:
    • Push notification opens and click-through rates.
    • User behavior flows after notification engagement.
    • Conversion tracking for specific goals.
    • Cohort analysis based on notification interactions.
    • A/B testing for notification campaigns.

8. Leanplum

  • Events Tracked:
    • Push notification delivery, opens, and dismissals.
    • User engagement and retention metrics.
    • Conversion tracking for specific actions (e.g., purchases, sign-ups).
    • A/B testing and personalization analytics.
    • Opt-out and uninstall tracking.

9. MoEngage

  • Events Tracked:
    • Push notification delivery and open rates.
    • User engagement and conversion tracking.
    • Campaign performance analytics.
    • A/B testing for notification content and timing.
    • Opt-out and uninstall tracking.

10. Pusher (formerly PushNotifications)

  • Events Tracked:
    • Push notification delivery and open rates.
    • User engagement metrics (e.g., app sessions after notification).
    • Conversion tracking for specific goals.
    • Opt-out and uninstall tracking.

11. Iterable

  • Events Tracked:
    • Push notification sends, opens, and conversions.
    • User behavior and engagement post-notification.
    • A/B testing for notification campaigns.
    • Opt-out and uninstall tracking.
    • Custom event tracking tied to notification interactions.

12. Kumulos

  • Events Tracked:
    • Push notification delivery and open rates.
    • User engagement and retention metrics.
    • Conversion tracking for specific goals.
    • Opt-out and uninstall tracking.
    • A/B testing for notification campaigns.

Key Metrics to Track Across Providers:

  • Delivery Rate: Percentage of notifications successfully delivered.
  • Open Rate: Percentage of users who opened the notification.
  • Click-Through Rate (CTR): Percentage of users who took action after opening.
  • Conversion Rate: Percentage of users who completed a desired action (e.g., purchase, sign-up).
  • Opt-Out Rate: Percentage of users who disabled push notifications.
  • Uninstall Rate: Percentage of users who uninstalled the app after receiving notifications.

When choosing a provider, consider factors like pricing, ease of integration, customization options, and the specific analytics features you need for your app.

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