I think restaurants ditching menus for facebook is a symptom of something larger though. A lot of web dev agencies out there either won't work with projects the size of a restaurant menu, or will way over sell what is needed. Most restaurant's need a handful of static HTML pages to display basic info, something that could be done by a FE dev in less than a day. My first job tried to pitch a massive wordpress build with all kinds of stuff for like $50k to a local restaurant that just needed an online menu.
I can't blame those small businesses for ditching their costly websites and just throwing an FB page together, cheap and easy does it, and for web devs or agencies there's no money to be made anyway on these small websites, so I'd say win/win situation ...
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I think restaurants ditching menus for facebook is a symptom of something larger though. A lot of web dev agencies out there either won't work with projects the size of a restaurant menu, or will way over sell what is needed. Most restaurant's need a handful of static HTML pages to display basic info, something that could be done by a FE dev in less than a day. My first job tried to pitch a massive wordpress build with all kinds of stuff for like $50k to a local restaurant that just needed an online menu.
I can't blame those small businesses for ditching their costly websites and just throwing an FB page together, cheap and easy does it, and for web devs or agencies there's no money to be made anyway on these small websites, so I'd say win/win situation ...