Not necessarily a skill but what I feel is very emphasized in the marketing industry is "strategy". I remember my previous (marketing) manager who was consistently taking into account the long-term marketing strategy he had in mind. Now that I'm working as a tester, I feel that continuously developing and emphasizing the elements of a sound strategy (defining goals, tactics, metrics ...) is often lacking. We keep certain metrics ofcourse, but when it comes down to the bigger picture I believe that we could learn a lot from the marketing department.
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Not necessarily a skill but what I feel is very emphasized in the marketing industry is "strategy". I remember my previous (marketing) manager who was consistently taking into account the long-term marketing strategy he had in mind. Now that I'm working as a tester, I feel that continuously developing and emphasizing the elements of a sound strategy (defining goals, tactics, metrics ...) is often lacking. We keep certain metrics ofcourse, but when it comes down to the bigger picture I believe that we could learn a lot from the marketing department.