Consumer Digital Identity Trend Report 2023: Understanding the Pulse of Consumer Behavior

Introduction

The Consumer Digital Identity Trend Report is a must-have resource for business leaders, marketers, and IT professionals seeking to gain a competitive edge. Dive into the report's wealth of information on consumer behavior trends, authentication methods, identity verification, and IT requirements to ensure your business stays ahead of the game.

The Trustworthy Journey: Building a Digital Identity Customers Can Rely On

The rise of artificial intelligence and the increasing interconnectivity of our society have redefined consumer expectations. Today's customers demand effortless access to a range of products and services, forcing businesses to find innovative ways to differentiate themselves from competitors. To navigate this rapidly evolving landscape successfully, it is vital for businesses to anticipate changes in consumer behavior and stay informed about the emerging digital identity trends that will shape the year 2023.

Key Highlights Of this Report

1. 95.82% of companies offer standard login using an email ID of the customers that use passwordless login. 
2. 87.59% prefer to log in with their email address
3. 51.39% of companies do not offer MFA, but 48.61% do.

Conversions Unleashed: Harnessing the Potential of a Rich Customer Authentication Journey

Businesses that prioritize delivering a frictionless authentication experience gain a competitive edge by enhancing the overall customer journey. The Consumer Identity Trend Report 2023 demonstrates that when customers can seamlessly prove their identity without unnecessary hurdles, they are more likely to engage, convert, and develop loyalty towards the brand.

Conclusion

The insights revealed in the Consumer Identity Trend Report 2023 underscore the transformational impact of adopting a strategic approach to customer identity management. By shifting the focus from a mere operational activity to a critical business process, companies can optimize their operations, reduce expenses, and drive customer retention. Embrace the findings of this report to position your business for success in the evolving realm of CIAM.