In this article you will get to know all about SMTP relay service, whether your SMTP relay service is secure, how do they work and what are the reasons you need SMTP service to get your email program right!
Trying to get more out of your email marketing campaign can be super tough. But not when you follow the best practices suggested by email experts and have the right tool in the journey of your goal to achieve a powerful email campaign!
And when we talk about the right tool for business plan you need be very careful while selecting that one SMTP relay server so that you do not have to worry about the technical aspects of sending your email across to your subscribers.
After all, there are a lot of things that you might want to optimize like subject lines, creative content, videos, images, the overall look of your emails, testing them in order to prevent last minute messing up of your email program etc..!
Let’s, try to find out, what is SMTP in simple way so that you can make better choices and be the SMTP pro in 5 minutes.
What Is An SMTP Relay Service?
SMTP stands for Simple mail transfer protocol. While, Post Office Protocol (POP) and Internet Message Access Protocol (IMAP) allows you to retrieve mail from a mail server,
SMTP is the protocol that allows you to send email to the mail server.
How SMTP Works?
SMTP uses the domain name present in an email address to find out and navigate to the recipient’s email server, where the email remains until the recipient retrieves it.
It is always better to use an SMTP service provider than the local email client, like Outlook, Thunderbird etc. This is because when you use an SMTP provider, it provides better inboxing as your email address uses their (providers) domain name and in turn they allow you to use their email servers.
However, if you want to use a local email client you’ll need to enter your email provider’s incoming and outgoing mail server settings when you set up your client.
Also, if you have to send emails for your company having an individual account on the local client, then it is not a good idea, as you won’t be able to pass the tough spam filters of the mailbox providers like Google, yahoo, Hotmail etc.
Is Smtp Relay Secure?
When you talk about the security, understand SMTP like a mediator which is helping in your email to reach to its destination.Hosting server HostNamaste suggests that, the standard SMTP does not use encryption or authentication while sending emails and therefore every message you send is not 100% secure.
That is the reason, email service providers give addition features of secure transactions of your emails. Hence, they are require to use Secure Sockets Layer (SSL) and Transport Layer Security (TLS) for SMTP connections in order to provide secure sending of your emails.
How Do SMTP Relays Work?
In case you're trying to send business critical and value-based emails in bulk, you'll have to use SMTP relay service. As the name suggests, this server transmission works like relay race.
At the point when you send emails from your sending domain to another, those emails can't be conveyed on the same SMTP server.
In order to relay the emails, you need to communicate to the recipients’ SMTP servers and that is how your email will be transferred in the different domain spectrum.
5 Reason Why SMTP Is Needed
There are certain reasons that your business needs to adopt SMTP relay service so that your emails get the eye balls that it deserves. It is always recommended to choose the best SMTP server fit for your business so that you do not have to worry about the technicalities of your email not getting delivered to the inbox folder of your customers.
Here are the 5 reasons why dedicated SMTP relay server is best for business that send high email volumes
1. High Inbox Placement
If you will send emails from your own email server to a large email list of your subscribers than it would affect your deliverability rate. This can be due to the mailbox providers getting suspicious about your email sending domain sending lot of emails. They can be blocked or sent in spam. With the third party SMTP relay service, your dedicated IP or sending email will go through a proper warm up process thereby making your email sending domain familiar enough for the mailbox providers.This will not inevitably clog your bandwidth or delay in sending emails.
2. Prevents Backlisting
If you are sending emails through an SMTP relay service then your chances of getting into the email blacklist because of continuous sending of promotion emails or bulk email like newsletters are reduced. Although there are other activities that can be the reason for IP blacklisting like sending content that looks spammy or sending to invalid email address repeatedly. However, using SMTP relay is a save way to send your business critical emails across
3. Message Tracking And Customer Support
Businesses require technical support to manage heavy email marketing campaign activities. On the other hand, tracking reports and evaluating how the email campaign has performed and knowing whether the email have been delivered or not is the most important part of the email strategy that has been adopted by businesses today. The SMTP relay service helps you get all the things, although you have to slightly increase your email marketing budget for that but the service helps you a lot to get the most of your email marketing campaign.
4. Less Hindrance On The Server
SMTP relays helps on time delivery of your emails along with the inboxing. It is very important for your transactional emails to reach on time. It is just the matter of few seconds and you can lose a good customer if your email like password reset do not reach on time. SMTP relays help in having a distributed transfer of emails thus making it easier and obstacle free for your emails.
5. Easy For Developers To Send Emails From Their Apps
SMTP relays are pretty handy and can be connected with the application or website to send emails directly to the subscribers. Easy integration is a very important factor that most businesses look into while choosing an email service.
So, these were few typical questions that people ask about SMTP relay servers. Hope this would help you in your business email needs so that your email reach subscriber on time and in inbox!
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