Last test in this batch, and it lines up with something we noticed a few tests back.
Wolff Olins, founded in 1965, real client list including Google, Unilever, and the London 2012 Olympics. Asked ChatGPT directly what it knows about them, correct founding year, correct clients, correct reputation for challenging conventional branding, all accurate.
Asked the way a real client would, "who's a good brand strategy and design agency?" Wolff Olins showed up, ranked second. And the agency ranked first was Landor & Fitch, the same agency that beat Interbrand into second place in a different test earlier this week.
Two separate tests, two different agencies asking about the same broad category (brand strategy and design), and Landor & Fitch won both times. That's starting to look less like a coincidence and more like a real, consistent pattern for this specific category. If you're a brand strategy agency and you haven't checked where you land against them specifically, that's worth doing.
Free tool if you want to check your own agency, algorithmofai.app
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