Businesses selling configurable products through direct sales, partner channels, and online simultaneously need a quoting system that applies the right pricing rules for each channel without requiring manual intervention for every variation. SAP CPQ handles dynamic product configuration, channel-specific pricing, discount controls, and approval workflows in one place, and it connects directly to SAP S/4HANA, SAP C/4HANA, Salesforce, and other CRMs so quotes flow cleanly into orders without data re-entry.
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