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How to Find Real Estate B2B Leads on Zillow with Scraping

#realestate #scraping #automation #leadgen

Connecting with qualified property managers is a proven way for B2B real estate service providers—such as maintenance contractors, insurance brokers, and property tech companies—to scale their client base. However, manually clicking through online directories to copy business names, phone numbers, and active rental portfolios takes hours of tedious work.

The Zillow Property Manager Scraper automates this process by pulling public profile data directly from Zillow's professional directory into structured datasets.

Why Scrape Zillow Property Manager Profiles?

Property managers control multiple doors, manage vendor relationships, and decide on software platforms. Accessing their directory information gives sales and marketing teams direct insight into:

  • Direct Contact Details: Extract public phone, email, website, and physical business addresses (businessAddress, businessCity, businessState, businessZip).
  • Portfolio and Activity: View active rentals under management via forRentListings, complete with property addresses, rental prices, and bedroom counts.
  • Reputation and Specialties: Analyze reviewRating, reviewCount, isTopAgent status, and listed specialties (such as Single Family Homes or Multi-Family units) to qualify leads before reaching out.
  • Target Locations: Identify companies that operate in specific markets using serviceAreas.

How the Zillow Property Manager Scraper Works

The scraper accesses Zillow's public professional directory without requiring an account, login, or cookies. It extracts structured records containing full manager names, company profiles, recent customer feedback, and active listings.

You can customize your data collection using key input settings:

  • location: Specify a city and state (such as Dallas, TX or Los Angeles, CA), or even Canadian cities (such as Toronto, ON). The scraper navigates the directory for that market.
  • startUrls: Input specific Zillow directory URLs or individual profile links when targeting pre-filtered search results.
  • maxManagers: Limit the total number of profiles returned per run (up to 500).
  • endPage: Control the depth of the crawl per location (each page contains approximately 15 directory results).
  • maxReviews: Select how many recent customer reviews to capture per profile (between 0 and 20).
  • proxy: Zillow uses bot-detection mechanisms, so the scraper uses residential proxy settings automatically when available to ensure reliable data extraction.

When a profile lacks certain public information, the actor omits those fields rather than outputting null values.

Step-by-Step: Extracting Property Manager Leads

Here is how to set up and run a scrape:

  1. Choose Your Target Location or URLs: Enter your target city and state into the location field (e.g., Dallas, TX), or paste specific profile links into startUrls.
  2. Set Your Extraction Limits: Define maxManagers (default is 50) and endPage (default is 5) depending on the size of the territory you want to capture.
  3. Configure Review Limits: Set maxReviews (default is 10) to determine how many recent reviews to extract with reviewer names, ratings, and feedback text.
  4. Run the Actor: Start the process. The scraper will crawl the directory pages, visit the individual manager profiles, and capture the data along with a scrapedAt timestamp.
  5. Export the Dataset: Download your structured records in formats like JSON, CSV, or Excel to import directly into your CRM or cold outreach tools.

Frequently Asked Questions

Can I scrape property managers across multiple cities?

Yes. You can run the actor once per location or add multiple Zillow directory URLs directly into the startUrls input array.

Does the scraper require a Zillow account?

No. The actor collects data exclusively from publicly visible directory pages without needing login credentials or session cookies.

What kind of review data is included?

Each profile can include a list of recentReviews containing the review text, the star rating, the review date, and the reviewer name, up to the limit set in maxReviews.

Ready to try it yourself? Run *Zillow Property Manager Scraper** on the Apify Store -- no setup required.*

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