An agent opens our developer comparison in front of a client before they walk into a sales centre. It is built from 1,136,063 registered sales, and it says what a developer sells, at what rate, how the price of their stock has moved over four years, what it yields to rent, what residents say about them in public, whether they hand over when they said they would, and what their service charge does year on year.
So a problem is reported once. If nothing about it changes, nothing more is sent. If it gets worse, or if it recovers to a lower level, that is new information and the message goes again saying which way it moved. Four levels, and the level decides whose phone it is worth reaching: info, low, medium, critical.
A problem still open after thirty days is reported once to a second number, the manager's, and once only. It is a nudge rather than a second channel, and the point of the single message is that it stays worth reading.
Every message says which post it was addressed to before it says anything else. A number shared by two people, or one person holding two roles, is otherwise ambiguous about who is being asked to act, and an alert nobody owns is an alert nobody answers.
And news that changes what a project is worth goes somewhere else entirely. A metro station approved beside one of their towers, or cancelled, is not a quality problem and does not belong on the quality officer's phone. It is routed by subject, not by severity alone. That one is built on the announced public works we already match to every property.
Originally published on Doment, Dubai property intelligence.
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