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Posted on Originally published at doment.ai

Garmin buys 10 year naming rights to Dubai's Onpassive metro station on the Red Line

The Roads and Transport Authority signed a 10 year naming rights deal with Garmin on 7 September 2026, covering the Red Line stop currently listed as Onpassive. The rebrand to Garmin Metro Station rolls out across signage, network maps, on-board announcements and app listings between September and November 2026, a window worth tracking on its own: it is the period during which two valid names for the same stop are circulating at once, one in official signage and one in whatever listings and apps have not caught up yet.

What the record contains

The deal was brokered through AMIT Retail LLC, Garmin's UAE distributor, with Mada Media administering the naming rights contract and Hypermedia running the wider programme, which the RTA launched in 2009. Each sponsorship swap under that programme carries the same fields: a signing date, a rollout window, and a contract length, here 10 years, which gives anyone tracking Dubai transit branding a structured series to work from rather than a one off headline.

The field that matters most for property data is the one no press release states directly: how long the old station name persists in listing text, navigation apps and delivery routing after the physical signage changes. Doment's interactive Dubai property map indexes buildings by walking distance to each Red Line stop, which makes it possible to measure that lag empirically rather than assume it away.

Read the full article on Doment: Garmin buys 10 year naming rights to Dubai's Onpassive metro station on the Red Line

Originally published on Doment, Dubai property intelligence.

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