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Cresca

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Why I Built Cresca Instead of Using Mailchimp

As a technical founder building an AI-native marketing tool, I hit a wall: existing tools like Mailchimp are just too slow, bloated, and manual for the way modern startups operate.

So I built Cresca — an AI-native platform to generate, launch, and optimize HTML email campaigns automatically.

What Mailchimp gets wrong in 2025:

  • You still have to manually design and test everything
  • Templates are rigid, not personalized
  • There’s no feedback loop to improve results over time

What Cresca automates:

  • Email writing from prompts/URLs
  • Click tracking, open rate analytics
  • AI-powered suggestions and iteration

You can even import your Mailchimp lists to try it.

Try Cresca free — no credit card: https://cresca.xyz

Would love feedback from other builders. DM me or comment!

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