TL;DR
75% of UK CVs are rejected by ATS before any human reads them. The cause is almost never the candidate. It is the format. Six specific, fixable issues account for most of the rejection rate.
The 6 fixes
1. Use a single-column layout. Two-column CVs scan in the wrong reading order. The parser merges skills into job titles and your CV becomes unreadable structurally even though it looks fine to a human.
2. Skip headers, footers, and tables. Most ATS engines treat them as decorative and discard the content. Your contact info ends up missing from the candidate profile, your skills section disappears, and you cannot tell because the visual CV looks correct.
3. Match keyword phrasing exactly. Modern ATS uses semantic matching, but the safest signal is still the literal phrase from the job description. "Stakeholder management" beats "managed stakeholders" when the job ad uses the noun phrase.
4. Quantify every bullet you can. ATS plus recruiter screening both reward specific numbers. "Reduced AWS spend by 22%" outranks "reduced AWS spend" on both axes.
5. Use standard section names. Experience, Education, Skills. Not creative reframings. Parsers look for exact tokens and miss anything else.
6. Submit as PDF, never DOCX. Format consistency matters. DOCX renders differently across systems and ATS engines have inconsistent DOCX handling.
Why this matters
If you are getting silent rejections, this is usually why. The CV is fine. The format is filtering you out before a person ever sees the content.
Full guide with examples and before/after on cvpilot.pro: https://cvpilot.pro/blog/why-ats-rejects-uk-cvs-6-fixes?utm_source=devto&utm_medium=organic&utm_campaign=blog-why-ats-rejects-uk&utm_content=2026-05-01-devto-1
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