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Discussion on: Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update

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Ingo Steinke

Thanks for adding aspect that are often overlooked. I remember customers getting irritated about plunging sales in their online shop and calling support when my manager said that's normal it's the first sunny day of the holidays ...
apart from that, don't jump to false conclusion and blame site owners for cursing the algorithms, because those are still a part of the problem. There is an imminent Instagram change that threatens social marketing efforts of non-profit organizations. Similar effects have been researched and documented in the past.
In the end, don't jump to preliminary conclusions, use facts and empirical methodology to verify or falsify your hypotheses!