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Daniel Ioni
Daniel Ioni

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The Metaverse Won't Be a Place

The Metaverse Won't Be a Place

We spent years imagining the metaverse as a giant virtual world.

Put on a headset.

Enter the metaverse.

Leave the physical world behind.

But perhaps that model has the direction backwards.

The future may instead bring digital infrastructure into the physical world.

AI.

IoT.

Digital twins.

Robots.

Spatial computing.

Verified identity.

Environmental data.

Open protocols.

Your city becomes partially digital.

Your machines become connected.

Physical objects gain digital representations.

AI agents interact with both environments.

The metaverse stops being a destination.

It becomes a layer.

MyZubster's long-term experiment is therefore not simply:

build another virtual world.

It is:

connect the real and digital worlds through interoperable infrastructure.

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