DEV Community

Cover image for HOW TO USE ROAS TO IMPROVE GOOGLE ADS
debbie
debbie

Posted on

1

HOW TO USE ROAS TO IMPROVE GOOGLE ADS

If you have spent a significant sum of money on PPC ads, it is important to know that getting clicks isn’t the big picture. There is no point on having an ad if it does not generate revenue. That is why conversion rates and ROAS (which we will be talking about shortly) are important metrics that help you know if your investment on ads is worth it. Broadly the best way to find out is to bring together the amount you spend with the amount of revenue generated.

Read the full blog here https://www.prism-me.com/blog/how-to-maximize-return-on-ad-spend-2020

Top comments (0)

Billboard image

The Next Generation Developer Platform

Coherence is the first Platform-as-a-Service you can control. Unlike "black-box" platforms that are opinionated about the infra you can deploy, Coherence is powered by CNC, the open-source IaC framework, which offers limitless customization.

Learn more