There's an experience of a certain kind that occurs when you are when you're in front of a properly-executed screen with backlit.
The surface of the fabric is completely smooth, with there are no wrinkles or boundaries, and there are no visible frame edges that interrupt the picture. The LED backlit display board lighting behind it is uniform throughout the whole surface without bright spots or dark corners. The colors are more vibrant than any printed image you've seen in ambient light. When you glance at the edges of your display, you'll notice that the strip of silicone that holds the fabric to the frame is almost unnoticeable and the image appears to appear floating, bright, and smooth in space.
This is what differentiates a screen with a backlit LED from any other type of display graphic. It is also the reason that this format has become the most sought-after option for businesses in Dubai who want their booth appearance to look just like the best international brands that are exhibiting.
Deluxe Printing has produced SEG backlit displays as well as displays with LED lighting for companies throughout Dubai since 1999. It is important to understand everything you can prior to investing.
What SEG Actually Means, And Why It Matters
SEG backlit display board is a shorthand for Silicone Edge Graphics. The name refers to the process of making Fabric graphics, which are created using a thin silicone strip bonded or sewn across its entire length. The silicone strip slides into a channel incorporated into an aluminum frame and pulls the fabric tight and evenly over the whole display.
This results in a cloth display that has no apparent attachment points, clips, no Velcro, and no visible seams; all you see is an uninterrupted fabric surface that has been pulled flat and perfectly printed.
Together with LED backlighting that is placed within the frame at the proper location from the material, the light spreads evenly across the entire display instead of focusing on the source of light. The display's light source is consistent across the entire frame from one corner.
This method of construction solves two issues that were previously limited display options for fabric: uneven tension causing bubbles and wrinkles, as well as unbalanced backlighting resulting in hot spots that are visible. Both issues disappear when you use properly designed SEG construction.
LED Backlit Display Boards, The Rigid Panel Alternative
While SEG displays utilize stretched fabric that is bonded to frames or display boards with LED backlighting, LED backlit displays make use of composite or rigid acrylic panels that feature LED backlighting. Each type of display has distinct advantages that can be adapted to various applications.
Fabric displays from SEG excel in the portability they offer. The graphic is compactly folded, and the frame is disassembled into easily manageable pieces. The entire display is carried in carry cases that are large enough to fit standard cars. For companies that are attending numerous exhibitions throughout each year, that flexibility allows SEG to be the ideal choice- the only system that goes each time to each event. It disassembles quickly and is identical every time.
Display boards with LED backlit illumination that have rigid panels provide slightly better images and are suitable for applications where the display must remain fixed such as the permanent retail display or Corporate reception area, or a hotel lobby. The panel's rigidity will eliminate any fabric movement that is a concern in areas where air conditioning is present and could cause subtle movement of fabric when tensioning systems are used.
For most event and exhibition scenarios within Dubai, SEG fabric is the most practical option. For permanent branding installations within controlled indoor environments, the rigid LED backlit boards typically provide the most pristine finished product.
Changing Graphics Without Changing the Frame
The financial benefits of SEG displays is most evident when you consider what happens when your brand alters.
With a typical printed backdrop (vinyl or fabric), a new campaign or a new brand identity is the same as replacing the entire backdrop. It's the frame; it's the image of the entire display.
When using a SEG system, only the fabric graphics change. The aluminum frame remains. Its LED light system remains. The fabric's edge is only silicone. is replaced - which is usually less than the original cost. If a company decides to update its marketing messages throughout the year, or refresh its branding at different times or even use the same frame but with different campaign images to display at different times, the possibility of replacing it fundamentally alters the cost estimation for the long term.
A high-quality SEG frame system, if purchased at once, can be used for hundreds of different graphic campaigns throughout the years of its use. The cost per campaign decreases dramatically with every new replacement.
Designing for SEG and LED Backlit Applications
Standard graphic design that is suitable for ambient light printing requires adjustment for backlit printing. The lighting affects how the colours and contrast are perceived. Designs that do not account for this can result in results that are differently than the one you intended.
The most saturated colours benefit by backlighting. Deep blues, deep reds and bold colours for branding appear much more vivid and vibrant under backlighting than they would under natural light on an ordinary print. If your company uses powerful, vivid colors, a display that is backlit will show them in their best light.
White areas shine rather than appearing as white. In a normal print white area, it is not printed on fabric or paper. If a display is backlit, white areas reflect the light of the LED directly, creating a glowing effect which can be used to create a design element, or be shockingly bright when it is not thought of within the layout.
Beware of fine detail in large areas of background. Fine and intricate linework that appears sharp on a typical print may be lost in clarity when backlit, especially over large surface areas. The more striking design elements are always more effective in backlit applications.
Check colours in lighting conditions before deciding. In Deluxe Printing, we conduct tests of colours using an actual backlit pop-up display prior to verifying production, making sure the final product matches authentic proofs under actual lighting conditions, not just matching a screen view.
Where SEG Backlit Displays Deliver Maximum Impact in Dubai
Major exhibitions. For events such as GITEX, The Big 5, Arab Health, and Cityscape, SEG backlit displays are now the predominant format, which differentiates high-end exhibitors from ordinary ones. The seamless, illuminated surface provides an image of anchorage which is evident across an exhibition hall that traditional vinyl or fabric backdrops cannot match.
Brand activations for retail. The temporary retail events within Dubai's malls, where the displays will be located in an attractive, well-lit space, can benefit from the backlit images that stay bright regardless of the surrounding lighting.
The reception area of a corporate office. A backlit branding wall or feature at a corporate reception provides an immediate, high-quality signal for each client or visitor to the office. The permanence of the structure is what makes the rigid LED backlit panels especially suitable for this type of installation.
Press events and launches. Any event in which photographs and video content is to be recorded benefits from a backdrop that is backlit. The illuminated surface captures images continuously and accurately regardless of the lighting conditions at the event and ensures brand recognition on every photo taken.
The Display Format That Makes Competitors Notice
A well-designed SEG backlit display at the Dubai exhibition hall isn't enough to make visitors want to visit. It also makes other exhibitors wonder who designed it.
Frequently Asked Questions About SEG and LED Backlit Displays in Dubai
- What is an SEG backlit display? And how is it different from a traditional fabric display? A backlit display with SEG uses the use of silicone-edged fabric that is inserted into a frame made of aluminium with LED backlighting. This creates an even, seamless surface with no obvious boundaries and attachments. Fabric displays that are standard rely on external lighting and generally utilize velcro or clips which may cause visible tension irregularities. Deluxe Printing produces SEG backlit displays in Dubai with well-engineered frame systems, and colour-calibrated backlighting to ensure uniform lighting across the entire display.
- Is the graphic on fabric able to be changed without having to replace everything else in the SEG frame? Yes. The main benefit that comes with SEG displays is the fact that just the edged silicone graphic is replaced as campaign or branding changes The aluminium frame and LED lighting system remains in operation. This means that SEG displays considerably more cost-effective than conventional displays for companies who update their graphics frequently for various events or seasonal campaigns.
- Which is better than an SEG or LED-backlit display? SEG displays utilize fabrics that are stretched and are completely portableideal for events that require regular transportation and assembly. Display boards that are LED backlit utilize composite or rigid acrylic panels. They are ideal for permanent or semi-permanent installation in corporate, retail and hospitality settings in which portability is not essential. Deluxe Printing produces both formats and can advise on the most appropriate solution for your design and installation needs.
- How fast do you think Deluxe Printing produce a SEG backlit display in Dubai? The production timelines for SEG Backlit display displays from Deluxe Printing in Dubai typically vary between 4 and 7 working days, based on the size and configuration. Colour tests under backlit conditions being conducted prior to delivery. Contact our team to discuss the date of your event and we'll advise you on the most effective timeline that is available to meet your specific display needs.
- Can Deluxe Printing deliver and install SEG backlit displays in Dubai? Yes. Deluxe Printing delivers SEG backlit displays and LED-backlit display boards throughout Dubai and the other UAE emirates. Installation instructions for portable display systems as well as long-term corporate installation.
Top comments (0)