If I had to start over today, I'd keep it painfully simple:
Build stuff but also focus on marketing
Most developers (myself included) fall into...
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These are a must.
Like we as devs might be expecting them to like it coz it seems oh so useful to us, but they're just normal people who don't know us, and don't care until it's of use to them. We are the ones with the product, needing customers, so we gotta do the marketing stuff, knowing their pain points, doing the linking of it all back to our product(only if it is), and making it.
Exactly. Just building it isn't enough. You have to earn attention, show relevance, and actually solve something they care about.
🔥 Love this—“Launch before you're ready” really hits. I think too many of us developers feel like everything has to be polished and perfect before release, when in reality, feedback from real users is the best polish.
One thing I’m doing differently in 2025:
I treat marketing like a feature. It’s not something I “get to later.” If I can’t explain what problem I solve in a tweet or a headline, I know I’m not ready to build more—I'm ready to clarify the message.
Also, totally agree on using boring, dependable tech. For my current SaaS side project, I’m sticking with Django, Tailwind, and managed hosting—less time debugging infra, more time talking to users.
P.S. Redesigning DevOps Daily is a great excuse to sharpen your marketing edge 😅 — let’s keep trading notes as we build! 🚀
Love this! Treating marketing like a feature is exactly it. Clear message first, code second. And Django + Tailwind is such a solid stack for fast iteration.
Solid advice! Also loving the new DevOps Daily site redesign!
Thanks!
Totally agree! Building is fun, but without marketing, no one knows your product exists. I'm also trying to focus more on talking to users and less on perfecting code. Shipping fast and getting real feedback is a game changer. Starting simple in 2025 sounds like the smart move!
Yes! Exactly this!
Love the 'boring tech, bold shipping' mindset ...
Thanks! Boring tech frees up brainpower for the real work – getting users and solving problems.
Thanks for this!!!!
Happy to hear that it was useful!
I am a bit worried about launching before it's ready. How and where can I talk to users to understand their pain points? I'm a bit overwhelmed by this.
Totally get that. Start small: post in communities where your audience hangs out (Reddit, Twitter, Discord, etc). You don’t need a full launch, just a conversation.
True!
🙏