Personally I do not believe that the certification part is important. What's more important is the knowledge behind the certificates. Certifications such as LPIC-1 and 2(linux) cover subjects you otherwise may have skipped. If you only 'google' the necessary information, you might miss the essentials. Especially in startup environments this can be potentially dangerous(we optimized product X for speed, but forgot all about maintainability/security is something that can happen then).
Of course LPIC is networking/server management and not programming, but I guess it works the same for programming ;)
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