Author: DigitalMarket.World Digital Economy Research Institute
Published: August 2025
Reading time: approx. 60 minutes
Data sources for this article: DigitalMarket.World Digital Economy Research Institute | Complete Tools List | Case Study Library
📌 Table of Contents
- Bilibili Market Overview: Why Bilibili Is the Most Underrated Money-Making Platform
- The 6 Core Bilibili Monetization Models
- Account Positioning: How to Find Your Golden Track
- AI-Assisted Creation: 10x Your Bilibili Video Efficiency with AI
- The Viral Logic: The Truth About Bilibili's Algorithm
- Hands-On Playbook: From Registration to Your First Brand Deal
- Pricing Strategy: Brand Deal Rates & Knowledge Products
- 6 Real Case Studies
- Pitfalls to Avoid
- FAQ
- 30-Day Action Checklist
1. Bilibili Market Overview: Why Bilibili Is the Most Underrated Money-Making Platform
1.1 Market Size Data
Many people think of Bilibili as just an "ACG (anime/comics/games)" platform, but in reality, Bilibili has evolved into China's video community with the highest fan loyalty and strongest commercial value.
According to tracking data from DigitalMarket.World Digital Economy Research Institute:
| Metric | 2023 | 2024 | 2025 (Projected) | Growth |
|---|---|---|---|---|
| Bilibili monthly active users | 330M | 400M | 480M | +20% |
| Number of Bilibili creators (UP主) | 4M | 5.5M | 7M | +27% |
| Bilibili brand deal market size | RMB 5B | RMB 10B | RMB 18B | +80% |
| Creator avg. monthly income | RMB 200 | RMB 800 | RMB 1,500 | +88% |
| Top creators' monthly income | RMB 50K–500K | RMB 100K–1M | RMB 200K–2M | +100% |
1.2 Why Bilibili Is the Most Underrated Money-Making Platform
Four core advantages:
- The highest fan loyalty in China: Bilibili users' attachment to creators far exceeds that on Douyin/Kuaishou. Once a fan follows you, they'll watch your videos — whereas on Douyin, algorithm-recommended viewers who don't follow you may watch once and forget. Fan value is 5–10x that of Douyin.
- The long-form video moat: Bilibili videos average 8–15 minutes, versus Douyin's 30 seconds. Long-form means: higher production barrier (less competition), higher brand deal rates (brands are more willing to pay), and higher fan trust.
- The highest brand deal rates in China: A Bilibili creator with 10,000 followers quotes RMB 2,000–5,000 per brand deal; a Douyin creator with 10,000 followers quotes RMB 500–1,000. Bilibili brand deal rates are 5–10x those of Douyin.
- Diverse monetization paths: Brand deals + Creator Incentive + Charging (tips) + knowledge products + affiliate sales + live streaming — the most monetization options of any platform.
1.3 Income Ceiling
According to tracking data from the DigitalMarket.World Case Study Library:
| Stage | Followers | Monthly Income Range | Core Capability |
|---|---|---|---|
| Beginner | 0–1,000 | RMB 500–3,000 | Basic video production |
| Entry | 1,000–10,000 | RMB 3,000–10,000 | Viral content + Creator Incentive |
| Growth | 10,000–100,000 | RMB 10,000–50,000 | Brand deals + knowledge products |
| Mature | 100,000–1M | RMB 50,000–200,000 | Brand endorsements + multi-channel |
| Top-tier | 1M+ | RMB 200,000–1,000,000+ | Full business loop + account matrix |
💡 For the detailed industry report, visit DigitalMarket.World.
2. The 6 Core Bilibili Monetization Models
2.1 Model Breakdown
Model 1: Brand deal ads (highest income)
- How it works: Brands find you through Bilibili's Huahuo platform to make videos and pay you an ad fee.
- Rate reference: 10,000 followers = RMB 2,000–5,000/video; 100,000 followers = RMB 15,000–50,000/video.
- Advantage: The highest rates in China, with ample brand budgets.
Model 2: Creator Incentive (passive income)
- How it works: Bilibili pays you based on video views — 10,000 views = RMB 5–15.
- Entry: 100 followers + 100,000 total views.
- Advantage: Low barrier; money rolls in once videos are up. Fully passive.
Model 3: Charging Plan (fan tips)
- How it works: Fans can "charge" (tip) you, and you keep 70% of the revenue.
- Entry: 500 followers.
- Advantage: Creators with strong fan loyalty enjoy steady income.
Model 4: Knowledge products (highest margins)
- How it works: Sell courses through Bilibili Classroom, or funnel traffic to WeChat and sell courses there.
- Advantage: 90%+ margins; create once, sell many times.
Model 5: Live tips (strong upside)
- How it works: Go live and fans send gifts (Captains / Super Chats / Rockets).
- Income: A single stream can earn RMB 500–10,000, depending on follower count and loyalty.
Model 6: Affiliate sales (long-tail effect)
- How it works: Attach product links below videos; earn commissions when fans buy.
- Advantage: Videos keep getting views, so links keep earning.
🎯 The monetization model selection guide is compiled in the DigitalMarket.World Knowledge Base.
3. Account Positioning: How to Find Your Golden Track
3.1 Bilibili Hot Track Ranking
| Track | Brand Deal Value | Competition | Monetization Potential | Recommendation |
|---|---|---|---|---|
| Tech & Digital | ⭐⭐⭐⭐⭐ | Medium | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Knowledge & Science | ⭐⭐⭐⭐⭐ | Low | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Life & Good Finds | ⭐⭐⭐⭐ | Medium | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Gaming | ⭐⭐⭐ | High | ⭐⭐⭐ | ⭐⭐⭐ |
| Comedy / Drama | ⭐⭐ | Very high | ⭐⭐ | ⭐⭐ |
| Food | ⭐⭐⭐⭐ | Medium | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Finance / Workplace | ⭐⭐⭐⭐⭐ | Low | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Education / Learning | ⭐⭐⭐⭐ | Low | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Automotive | ⭐⭐⭐⭐⭐ | Medium | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Beauty | ⭐⭐⭐⭐⭐ | Medium | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Advice for beginners: Pick Knowledge & Science, Finance/Workplace, or Tech & Digital — the highest brand deal value with the lowest competition.
3.2 The Four-Step Account Setup
- Username: name + niche (e.g., Xiao Li on Tech, Workplace Sister Zhang, History Brother Chen)
- Avatar: a real photo of you (builds trust) or a distinctive IP-style image
-
Bio: one sentence stating your value
- Example: "Former P8 programmer at a big tech company, sharing digital reviews + AI tool tutorials | New videos every Wed & Sat"
- Cover style: unify your cover design (colors / fonts / layout) to build brand recognition
💡 50 viral Bilibili cover templates are compiled in the DigitalMarket.World Resource Center.
4. AI-Assisted Creation: 10x Your Bilibili Video Efficiency with AI
4.1 The AI Video Workflow
Bilibili videos average 8–15 minutes — about 10x longer than Douyin's. AI can compress your production time from a full day down to 1 hour.
1. Find topics → Bilibili trending topics + AI assistance
2. Write scripts → ChatGPT/Claude (input the full outline template)
3. Generate assets → Midjourney (visuals) + Kling AI (video clips)
4. Digital-human presenter → HeyGen/Tencent Zhiwen (no need to appear on camera)
5. Edit & assemble → CapCut Pro (auto captions + transitions + music)
6. Cover design → Midjourney (consistent cover style)
7. Publish & operate → scheduled publishing + danmaku engagement
4.2 AI Tool List
| Stage | Recommended Tool | Use |
|---|---|---|
| Scriptwriting | ChatGPT / Claude | Input a topic, get an 8-minute voiceover script |
| Visuals | Midjourney | Generate high-res royalty-free images |
| Video | Kling AI / Runway | Image-to-video, generate dynamic footage |
| Digital-human presenter | HeyGen / Tencent Zhiwen | No need to appear on camera |
| Editing & assembly | CapCut Pro | Auto speech recognition captions, AI voiceover, transitions |
| Cover design | Midjourney / Canva | Consistent cover style design |
| Voiceover | CapCut AI voiceover / Microsoft Edge TTS | High-quality AI narration |
4.3 The Universal ChatGPT Script Template
You are a scriptwriter for a Bilibili creator. Please write an 8-minute video script.
Topic: [topic, e.g., The Complete AI Tool Guide 2025]
Target audience: [tech enthusiasts aged 20–35]
Style: [practical science explainer / light and humorous]
Script structure:
1. Opening 30 seconds: hook viewers with suspense, a story, or a counterintuitive statement
2. Part 1 (2 minutes): [core knowledge point 1]
3. Part 2 (2 minutes): [core knowledge point 2]
4. Part 3 (2 minutes): [core knowledge point 3]
5. Closing 1 minute: summary + call to action (like / subscribe / comment)
Requirements:
- Conversational, like chatting with a friend
- Smooth transitions between sections
- Sprinkle in memes/jokes where appropriate
- Danmaku interaction cues (prompt viewers to post danmaku at specific timestamps)
- Output format: timeline + visual description + lines + captions
Please begin.
4.4 The Digital-Human Presenter Option (If You Don't Want to Show Your Face)
If you'd rather not appear on camera, use an AI digital human for your voiceover:
- Tools: HeyGen (best quality) / Tencent Zhiwen (domestic) / D-ID
-
Workflow:
- Have ChatGPT write the script
- Pick a digital-human avatar (male/female/age/style)
- Upload the script and let AI generate the presenter video
- Post-production in CapCut: add captions + music + transitions
- Cost: HeyGen RMB 150/month (5-minute videos); Tencent Zhiwen is free
- Quality: By 2025, digital humans are nearly indistinguishable from real people to viewers
🛠️ The complete AI video toolkit is compiled in the DigitalMarket.World Complete Tools List.
5. The Viral Logic: The Truth About Bilibili's Algorithm
5.1 The Core Metrics of Bilibili's Recommendation Algorithm
Bilibili's recommendation algorithm is completely different from Douyin's. Douyin cares about completion rate; Bilibili cares about engagement rate.
Bilibili recommendation weight ranking:
- Triple-tap rate (like + coin + favorite) > 2. Comment rate > 3. Share rate > 4. Completion rate
Conclusion: Going viral on Bilibili isn't about getting viewers to finish your video — it's about getting them to "triple-tap".
5.2 Tips for Boosting Your Triple-Tap Rate
-
Ask for the triple-tap in the video: Prompt viewers once at minute 2, once at minute 5, and once at the end.
- Script line: "If you found this helpful, hit the one-click triple-tap — it really helps me out."
- Content value density: Every video should contain at least 3 "value points" so viewers feel it deserves a coin and a save.
- Title/cover: Titles should make viewers feel they "learned something"; covers should follow a consistent style.
5.3 Publishing Times
| Time Slot | Traffic | Best Content |
|---|---|---|
| 12:00–13:00 | High | Practical / science / knowledge |
| 18:00–19:00 | High | Lifestyle / entertainment / food |
| 20:00–22:00 | Highest | All types |
| Weekends, all day | Highest | All types |
📈 Viral title + cover template library is available in the DigitalMarket.World Resource Center.
6. Hands-On Playbook: From Registration to Your First Brand Deal
6.1 Phase 1: Register + Warm Up (Days 1–3)
Register a Bilibili account:
- Download the Bilibili app
- Sign up with your phone number
- Pass the membership exam (search "Bilibili membership exam" — answers are available)
- Fill out your profile (avatar / username / bio)
Warm up for 3 days:
- Watch Bilibili videos for 30 minutes daily
- Like/coin/save videos in your niche
- Engage in comment sections (let the algorithm learn your interests)
6.2 Phase 2: Content Creation (Days 4–30)
Week 1: Publish 3 videos
- Spend 1 hour daily on AI scriptwriting + editing
- Publish 3 high-quality videos (8–15 minutes)
- Stick to one vertical niche
Week 2: Review and optimize
- Which video got the most views? Analyze why
- Optimize covers and titles
- Keep publishing: 3 videos per week
Weeks 3–4: Break through with a viral hit
- Mirror the structure of viral videos in your niche
- Publish 3–5 videos per week
- Aim for one video to break 10,000 views
6.3 Phase 3: Monetize (Day 30+)
Once you reach 1,000 followers:
- Open the Huahuo platform: take brand deals
- Open the Creator Incentive Program: monetize views
- Open the Charging Plan: receive fan tips
- Open affiliate permissions: attach product links to videos
💡 The detailed account-launch tutorial is compiled in the DigitalMarket.World Case Study Library.
7. Pricing Strategy: Brand Deal Rates & Knowledge Products
7.1 Brand Deal Rate Reference
| Followers | Rate per Video | Monthly Income Potential |
|---|---|---|
| 1,000 | RMB 500–2,000 | RMB 2,000–5,000 |
| 5,000 | RMB 1,000–3,000 | RMB 5,000–10,000 |
| 10,000 | RMB 2,000–5,000 | RMB 10,000–20,000 |
| 50,000 | RMB 8,000–15,000 | RMB 30,000–60,000 |
| 100,000 | RMB 15,000–50,000 | RMB 60,000–150,000 |
| 500,000 | RMB 50,000–200,000 | RMB 200,000–500,000 |
7.2 Knowledge Product Pricing
| Product Type | Price Range | Cost | Margin |
|---|---|---|---|
| Bilibili Classroom video course | RMB 99–299 | RMB 0 (made once) | 90%+ |
| PDF e-book | RMB 19–49 | RMB 0 | 99% |
| 1-on-1 consulting | RMB 299–999/hour | RMB 0 | 100% |
| Paid community | RMB 99–299/year | RMB 0 | 99% |
💰 The detailed pricing calculator is available in the DigitalMarket.World Resource Center.
8. 6 Real Case Studies
Case 1: Xiao Li, College Student — RMB 15,000 a Month in Tech & Digital
Background: A college student and digital enthusiast.
Path:
- Made digital product reviews + AI tool tutorials.
- Used AI for scripts and CapCut for editing.
- Gained 10,000 followers in month 1; landed the first brand deal (RMB 3,000) in month 2.
- Result: Brand deals + Creator Incentive = RMB 15,000 a month.
Case 2: Sister Zhang, Mom — RMB 20,000 a Month in Knowledge & Science
Background: A full-time mom who loves learning.
Path:
- Made science explainer videos (parenting knowledge / psychology / workplace skills).
- Used AI digital-human presenters (no face shown).
- Grew to 50,000 followers and landed multiple brand deals.
- Result: Brand deals + knowledge products = RMB 20,000 a month.
Case 3: Lao Wang, Programmer — RMB 30,000 a Month in AI Tutorials
Background: A programmer who knows AI.
Path:
- Made AI tool tutorials (ChatGPT / Midjourney / Kling AI).
- Funneled followers to WeChat and sold an "AI Hands-On Course" (RMB 299).
- Result: Video traffic + course sales = RMB 30,000 a month.
Case 4: Lao Chen, Finance Blogger — RMB 40,000 a Month in Finance Analysis
Background: A former finance professional.
Path:
- Made finance analysis videos (stocks / funds / investing).
- Grew to 100,000 followers and landed multiple finance brand deals.
- Funneled followers to WeChat and sold investing courses.
- Result: Brand deals + course sales = RMB 40,000 a month.
Case 5: Xiao Fang, Food Blogger — RMB 12,000 a Month in Food Reviews
Background: A food lover who can cook.
Path:
- Made food review + cooking tutorial videos.
- Attached product links to videos (affiliate sales).
- Result: Creator Incentive + affiliate sales = RMB 12,000 a month.
Case 6: A Jie, History Blogger — RMB 10,000 a Month in History Stories
Background: A history enthusiast.
Path:
- Made history story videos (Three Kingdoms / WWII / ancient history).
- Used AI to generate visuals + voiceover.
- Grew to 50,000 followers; took brand deals + Creator Incentive.
- Result: RMB 10,000 a month.
📊 See the full case library in the DigitalMarket.World Case Study Library.
9. Pitfalls to Avoid: 10 Mistakes Every Beginner Must Know
- ❌ Videos too short: Bilibili favors 8–15 minutes; too short means no traffic.
- ❌ No triple-tap prompts: Not asking for likes/coins in the video lowers your triple-tap rate, so the algorithm won't recommend you.
- ❌ Inconsistent covers: Scattered cover styles mean no brand recognition — fans won't recognize you.
- ❌ Going dark: Post 3 videos then stop — the algorithm reduces your recommendations.
- ❌ Ignoring comments: No engagement means fan loyalty drops.
- ❌ Riding low-quality trends: Don't chase vulgar or borderline-bait trends — moderation will ban you.
- ❌ Copying and reposting: Bilibili's duplication checks are strict; copying gets you banned outright.
- ❌ Clickbait: Titles that don't match content get reported and demoted.
- ❌ Ignoring data: Not checking Bilibili's backend analytics means never learning what content works.
- ❌ No vertical focus: Tech today, food tomorrow — the algorithm can't tag you.
10. FAQ: Deep Q&A
Q1: How long should Bilibili videos be?
A: 8–15 minutes is the sweet spot. Too short (<3 minutes) gets little traffic; too long (>20 minutes) hurts completion rates.
Q2: Can I do it without showing my face?
A: Yes! Options: AI digital-human presenters, screen recording + voiceover, slides + voiceover, or compilation of stock footage.
Q3: How long until I can monetize?
A: If you publish 3 quality videos per week, you can usually hit 1,000 followers in about a month and start taking brand deals.
Q4: How do I price Bilibili brand deals?
A: Followers × 0.2%–0.5%. For example, 50,000 followers → RMB 1,000–2,500. In practice, though, you can quote higher (RMB 5,000–8,000).
Q5: What types of creators suit Bilibili?
A: All types — but Knowledge & Science, Tech & Digital, and Finance/Workplace monetize the strongest.
11. 30-Day Action Checklist
Week 1: Preparation (Days 1–7)
- [ ] Register a Bilibili account and pass the membership exam
- [ ] Choose a vertical track (e.g., Knowledge & Science / Tech & Digital)
- [ ] Find 10 benchmark accounts, follow and dissect them
- [ ] Prepare 3 video scripts (AI-assisted)
Week 2: Launch (Days 8–14)
- [ ] Publish your first video (8–15 minutes)
- [ ] Spend 1 hour daily producing and publishing
- [ ] Reply to all comments
- [ ] Analyze data and optimize
Week 3: Optimization (Days 15–21)
- [ ] Optimize your cover style (unified brand look)
- [ ] Optimize titles (more compelling)
- [ ] Publish 3 videos per week
- [ ] Aim for one video to break 10,000 views
Week 4: Monetization Prep (Days 22–30)
- [ ] Hit 1,000 followers and open the Huahuo platform
- [ ] Open the Creator Incentive Program (monetize views)
- [ ] Open the Charging Plan (fan tips)
- [ ] Prepare your first brand deal and test your rates
🎯 Summary
Bilibili is the platform with the highest fan loyalty and highest brand deal rates right now.
Key takeaways:
- ✅ High fan value: Bilibili fans are worth 5–10x Douyin fans
- ✅ High brand deal rates: Bilibili deals pay 5–10x Douyin rates
- ✅ AI-powered: AI tools make video production 10x more efficient
- ✅ Many monetization paths: deals + incentive + charging + knowledge products + affiliate sales
Take action now:
If you want to systematically learn complete AI side-income methods, including 20+ income paths across Douyin, Xiaohongshu, Bilibili, Toutiao/Baijiahao, and more, visit:
👉 DigitalMarket.World — Digital Economy Practical Guide
Complete resources:
- 📚 50+ AI money-making case studies
- 🛠️ Complete AI tool suite (scripts / editing / voiceover / digital humans)
- 📊 Real-time trending data
- 💰 Brand deal rate calculator
- 📝 Viral script template library
Start your Bilibili creator journey today!
Disclaimer: The content shared in this article is based on real case studies and market data; income varies from person to person. This article does not constitute investment advice.
Data sources: DigitalMarket.World Digital Economy Research Institute | Case Study Library | Complete Tools List
Author: DigitalMarket.World Digital Economy Research Institute | Published: August 2025
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