If you've built a website template, UI kit, or starter theme, the next question is simple:
Where do you sell it?
There are dozens of options, but they don't all serve the same purpose.
Some are marketplaces. Some are storefronts. Others are better for getting your work discovered.
Here are the platforms worth knowing
- ThemesMotion — ThemesMotion is one option if your priority is getting your templates and UI work discovered.
It showcases website templates, UI kits, websites, and design work across ecosystems such as Framer, Webflow, WordPress, Figma, React, and Next.js.
This makes it particularly useful for creators who don't want their work to live only on a sales marketplace.
Best for template creators, UI designers, Framer creators, Webflow designers, and developers.
A discovery and promotion layer.
- Framer Marketplace — If you build with Framer, the Framer Marketplace is one of the most obvious places to sell. Your potential customers are already looking for Framer templates there.
It's particularly useful for landing pages, startup sites, portfolios, agency websites, and SaaS sites.
- Webflow Marketplace — The Webflow Marketplace serves much the same purpose for Webflow creators.
If someone is already looking for a Webflow template, you don't have to convince them to use Webflow first.
You just have to convince them that your template is the right one.
Best for: Webflow designers and agencies.
Other Places to Sell Website Templates
You don't need to use every platform.
Choose based on what you're building.
WordPress and HTML
ThemeForest — large marketplace for WordPress, HTML, ecommerce, and website themes.
TemplateMonster — broad marketplace covering themes, templates, plugins, and graphics.
UI Kits and Figma Resources
UI8 — premium UI kits, design systems, wireframes, and product resources.
Creative Market — website templates, graphics, fonts, mockups, and other creative assets.
Figma Community — useful for Figma discovery and community resources.
Developer Products
CodeCanyon — Useful for developers selling plugins, scripts, components, and other code-based products. It's a better fit when the product is primarily code rather than a visual design asset.
BootstrapMade — Bootstrap and HTML templates.
Selling Directly
Gumroad — simple storefront for digital products.
Lemon Squeezy — digital products and software-focused businesses.
Payhip — lightweight digital-product storefront.
Sellfy — branded creator storefronts.
Ko-fi — digital products alongside creator support.
Need to get Your Work Seen?
These aren't traditional template marketplaces, but they can drive attention toward your products
Behance — detailed design portfolios and case studies.
Dribbble — UI and visual design discovery.
Awwwards — web design recognition and inspiration.
Product Hunt — launches for digital products and developer tools.
Pinterest — visual discovery and long-term traffic.
Where to Sell UI Kits vs. Where to Promote Them
This distinction is easy to miss
If you're asking where to sell UI kits, platforms such as UI8, Creative Market, Gumroad, and Lemon Squeezy can handle the commercial side.
If you're asking how people will discover your UI kit,
Platforms such as ThemesMotion become very useful.
You also don't need one platform to handle everything
A simple setup could be:
Build → Sell → Showcase → Get discovered
For example:
Framer → Framer Marketplace → ThemesMotion
Webflow → Webflow Marketplace → ThemesMotion
Figma → UI8/Gumroad → ThemesMotion
The sales platform handles the transaction.
The discovery platform gives the work another opportunity to be seen.
Which Platform Should You Choose?
Framer templates:
Start with Framer Marketplace.
Webflow templates:
Start with Webflow Marketplace.
WordPress themes:
Look at ThemeForest and TemplateMonster.
Figma UI kits:
Consider UI8, Creative Market, and Figma Community.
Code or developer templates:
Look at CodeCanyon and developer-focused storefronts.
Already have an audience?
Gumroad, Lemon Squeezy, or Payhip can work well.
Need more visibility for your work?
Add discovery platforms such as ThemesMotion, Behance, or Dribbble.
Final Takeaway
Pick one primary sales platform and a few places where your work can be discovered.
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