LINE has evolved into a leading messaging platform and super app in Asia. Since its launch in 2011, LINE has expanded beyond messaging to include voice and video calls, digital payments, gaming, and business services. Its strong regional focus has helped it dominate markets such as Japan, Thailand, and Taiwan.
This article highlights the latest Line Statistics for 2026, exploring user growth, engagement, and the platform’s evolving ecosystem.
Global User Base
LINE now has over 184 million monthly active users (MAUs) worldwide. While available in more than 200 countries, most users are concentrated in Asia. Japan alone accounts for more than half of LINE’s user base, with Thailand, Taiwan, and Indonesia also showing significant adoption.
The platform has exceeded 1 billion downloads on Android, reflecting its widespread appeal and long-term popularity. LINE’s regional strategy focuses on deep engagement in key markets rather than global expansion.
Regional Leadership
LINE is most dominant in Japan, where around 70% of the population actively uses the platform. Thailand and Taiwan also exhibit high adoption rates, with millions using LINE for both personal and professional communication.
Localized features, culturally relevant content, and strategic partnerships have helped LINE maintain strong loyalty and user engagement in these markets.
User Engagement
LINE boasts high engagement metrics. Users spend an average of 50 minutes daily on the platform, interacting through messaging, voice/video calls, social feeds, and entertainment features.
In Japan, monthly usage reaches nearly 9 hours per user, demonstrating LINE’s role as an essential daily communication and lifestyle tool. Integration of diverse services drives consistent activity and high retention rates.
Messaging Activity and Stickers
LINE handles over 4 billion messages per day, totaling more than 1.5 trillion messages annually. Stickers remain a key feature, with over 500 million sent daily, enhancing user expression and engagement.
LINE monetizes stickers by allowing creators and brands to sell sets, creating a revenue stream while encouraging interaction.
Business and Revenue
LINE hosts over 13 million official business accounts, enabling companies to provide support, run campaigns, and engage directly with audiences. Advertising contributes to nearly 50% of LINE’s revenue, supported by precise targeting tools.
Integration with LINE Pay, e-commerce, and entertainment services further strengthens LINE as a comprehensive business and marketing platform.
Super App Features
Beyond messaging, LINE provides a broad ecosystem with LINE Pay, LINE Music, and LINE Games. By combining multiple services in one app, LINE increases user retention and monetization, solidifying its position as a super app.
Conclusion
The latest Line Statistics underscore LINE’s strong position in Asia’s digital landscape. With millions of active users, high engagement, and a growing ecosystem of features, LINE has become more than a messaging app—it is a central part of users’ digital lives.
Its ongoing innovation in payments, entertainment, and business services positions LINE for continued growth and sustained regional dominance.
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