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Discussion on: What is the role of a developer advocate?

 
doctorderek profile image
Dr. Derek Austin 🥳

Thanks for clarifying 🙏 Are there any KPIs for that outbound work (blog posts, speaking) other than you show up (like meeting a certain blogging / conference frequency)?

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mhausenblas profile image
Michael Hausenblas

Usually revolves around views and number of participants but depends on the medium (think: blog post or YouTube video or Twitch session).

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doctorderek profile image
Dr. Derek Austin 🥳

Thank you so much Michael! I've been a freelance technical writer for the last year and a half, so thank you for filling in so many details about developer relations. OK, last question. Does anyone actually watch your Twitch sessions? 😅 I've done 200+ hours of streaming about programming and while I'm not particularly entertaining on video, it seems to be the lowest return on investment for reaching developers.

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mhausenblas profile image
Michael Hausenblas

I don't consider the live Twitch session as super relevant in terms of viewership (it's nice to have folks there for interactivity) but the long-term viewers via YouTube using streamyard.com or the likes. In other words: optimize for the archive viewing case not the live one ;)

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doctorderek profile image
Dr. Derek Austin 🥳

That's great advice. I found that my best-performing YouTube video ended up with about 200 views driven by an article, whereas I averaged 2-3 streamers at best. Have a wonderful day Mike!