When we started DoozieSoft in 2013, we were two people with conviction but no capital. We watched startups raise millions for ideas we quietly implemented as client features. While the ecosystem was chasing unicorns, we were chasing customer satisfaction — one deliverable at a time. We never took investor money, never skipped a salary, and never compromised on quality. That decision slowed us down, but it also gave us something rare: control.
Over the years, we built internal tools to improve how we worked — communication assistants, invoice processors, smart form engines. They were never meant to be products, but every time we used them, we realized: we’re sitting on real value. DoozieGPT Labs was born from this realization — a focused effort to turn our internal AI experiments into usable, scalable, India-first solutions.
This isn’t a pivot. It’s a parallel engine. One that draws from over a decade of enterprise delivery, powered by a team that knows how to ship under constraints. Our AI stack blends the best of hosted models (OpenAI, Gemini) with self-hosted LLMs (Ollama), tied together by Laravel, .NET, Python, and pragmatic workflows. We’re not chasing virality — we’re building tools that help real businesses do more with less.
SayBetter helps teams write with empathy. DoozFlow is bringing intelligence to invoice automation. Phoenix is our long-term bet — a full AI-native platform that can serve SMEs without vendor lock-in.
We didn’t miss the boat. We chose to build our own.
And now, through DoozieGPT Labs, we’re ready to bring to the world what we've been quietly building for ourselves — one purposeful tool at a time.
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