Google matches 100% of the energy consumed by our global operations with renewable energy
So they aren't carbon neutral, they get their electricity requirements from "renewable" sources, this is very different.
Straight off the bat we have to ask if biomass, i.e. non-sustainable deforestation, is still considered renewable.
However, even sources that we traditionally consider renewable are bad for the environment. There are several sources discussing this, take a look at the talk "why renewables can't save the planet".
If a company would advertise having built a nuclear reactor next to their server farm, I would be inclined to make the switch. As it is, this is just marketing.
I wouldn't be surprised if in 10-20 years time we discovered renewables were a scam by big oil to keep nuclear at bay.
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Jorge made some good points, but it's even worse:
So they aren't carbon neutral, they get their electricity requirements from "renewable" sources, this is very different.
Straight off the bat we have to ask if biomass, i.e. non-sustainable deforestation, is still considered renewable.
However, even sources that we traditionally consider renewable are bad for the environment. There are several sources discussing this, take a look at the talk "why renewables can't save the planet".
If a company would advertise having built a nuclear reactor next to their server farm, I would be inclined to make the switch. As it is, this is just marketing.
I wouldn't be surprised if in 10-20 years time we discovered renewables were a scam by big oil to keep nuclear at bay.