I know I'm revivifying an ancient post here, but as someone who occasionally writes corporate content, I am 100% with you. Professionally speaking, if you can't present content that aligns with your company's goals in a way that leans more towards the user's needs than promotion, you just... shouldn't write it. It's hard to do so, which is why it's so frustrating seeing people not even try.
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I know I'm revivifying an ancient post here, but as someone who occasionally writes corporate content, I am 100% with you. Professionally speaking, if you can't present content that aligns with your company's goals in a way that leans more towards the user's needs than promotion, you just... shouldn't write it. It's hard to do so, which is why it's so frustrating seeing people not even try.