Black Friday Cyber Monday (BFCM) 2025 is creeping closer, and Shopify merchants are gearing up for the biggest shopping surge of the year. But the landscape has changed—deep discounts aren’t the only way to stand out anymore. Today’s shoppers are mindful, strategic, and value-driven. They know a sale is temporary, but a brand that rewards loyalty is worth sticking with.
If you want to boost revenue without slashing margins, your strongest competitive edge this year is customer loyalty. A well-built loyalty and rewards experience keeps customers around long after the BFCM chaos ends, helping you earn repeat sales and long-term retention.
Below are eight loyalty-focused tactics that Shopify stores can use to win BFCM 2025—without resorting to price competition.
- Build a Shopify Loyalty & Rewards Program Before BFCM Hits A rewards program gives shoppers a reason to return, not just buy once. Instead of offering steep discounts, reward customers for actions like: Making purchases
Referring others
Leaving reviews
Following your store on social
Try offering double points during the BFCM weekend. It creates urgency—without hurting profit margins.
- Create Exclusive Perks for Members You don’t need to discount heavily to make customers feel special. Perks can be just as powerful as price cuts. Offer rewards-program members: Early access to BFCM
VIP-only bundles
Limited-edition products
Free shipping upgrades
These exclusive benefits make your most loyal customers feel prioritized during the busiest shopping season.
- Combine Subscriptions With Rewards Pairing subscriptions with loyalty App is one of the smartest ways to build predictable revenue. Reward customers based on how long they stay subscribed or give them bonus points during BFCM for activating a subscription. This strengthens retention and sets your business up for consistent sales in 2026.
- Personalize Rewards Based on Customer Behavior Generic offers won’t cut it anymore. Use your Shopify data to segment customers and tailor rewards. Examples: Beauty stores: offer sample kits as loyalty bonuses
Pet brands: reward top buyers with toys
Fitness stores: give members access to exclusive workout PDFs
Personalization shows customers you understand what they value most.
- Reward Engagement, Not Just Purchases Keep customers connected to your brand by rewarding non-purchase actions too, such as: Social sharing
Watching tutorials
Completing their profile
Signing up for newsletters
These small touchpoints drive engagement and strengthen loyalty before BFCM even begins.
- Promote Your Loyalty Program Ahead of BFCM Don’t wait until the big weekend to announce your program. Promote it weeks in advance so customers are already signed up and ready to earn. Ways to promote: Homepage banners
Email flows
Social countdown posts
Giveaways where joining your loyalty program = entry
Early visibility = higher BFCM conversion.
- Turn Your Loyalty Program Into a Referral Engine Referrals are powerful during BFCM. Motivate existing customers to bring in new shoppers. Try offering: Double referral points during BFCM
Rewards for both sides of the referral
Social “share and earn” campaigns
You gain new customers at a much lower acquisition cost.
- Keep the Momentum Going After Cyber Monday Post-BFCM retention matters just as much as the weekend itself. Continue the engagement: Send thank-you emails with bonus points
Run December “double points” challenges
Highlight top loyalty members in your community
This ensures customers stay connected well beyond the sales rush.
Final Thoughts
BFCM shouldn’t be a discount war—especially when loyalty delivers stronger long-term growth. When you reward engagement, personalize experiences, and build a retention-first strategy, shoppers feel valued far beyond the checkout button.
Ready to prepare your Shopify loyalty and rewards workflow before BFCM 2025? Tools like Easy Loyalty & Rewards make it simple to convert first-time shoppers into long-term customers.
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