At ProductWorld 2025, I shared how my teams have consistently achieved business agility since 2004. We transform software engineers into Product Engineers and implement systematic daily team-wide knowledge sharing. When the engineers have deep product knowledge and visibility into cross-team activities, they can easily take on tactical Product Management tasks and provide engineering expertise without delay to the product team. Product Managers can then focus on strategy, vision, and impact. Our Product Oriented Software Engineering (POSE) approach has consistently increased delivery speed and eliminated the need for detailed user stories.
If you missed the session, you can watch it here: https://youtu.be/POyGLRsJ6Qg. Thanks to ProductWorld 2025 for the opportunity to speak.
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