I migrated a production Web3 application to identity-as-login using Endless Domains last week. Here is the honest technical account of what happened.
THE SYSTEMS I REMOVED Email verification service: gone. The identity resolver returns a permanent name that is the user's verified address. No email collection. No GDPR liability for stored email data.
Password hashing and storage: gone. Authentication is a wallet signature. The private key is the password. No storage. No breach risk.
Session token management: gone. The identity-as-login session includes the user's permanent name, on-chain reputation context, and governance
history. The session has more information about the user than our entire previous user database contained.
Account recovery flow: gone. If a user loses access to their wallet, they use standard wallet recovery. Not our problem. Not our liability.
Custom username database table: gone. The permanent identity name is the username. It is already unique across the namespace. No collision
management required.
THE INTEGRATION
Two API calls. Resolve identity. Verify signature. The session is live and contains: permanent name, governance participation history across 17 chains, DeFi transaction record summary, creative mint history, counterparty interaction record.
THE RESULTS AT ONE WEEK
Support tickets about authentication issues: zero. Not reduced. Zero. The class of problem that generated 40% of our support volume no longer exists.
Onboarding completion rate: up 31%. The four-step email verification flow was where we lost most users. Two-step identity connect is categorically
simpler. Engineering time previously spent maintaining auth infrastructure: zero. We maintained three separate auth-related systems. None of them exist anymore.
THE RECOMMENDATION
If you are building a Web3 product and you have not integrated identity-as-login, you are maintaining infrastructure you do not need to maintain. The integration takes less than a day. The results are not marginal — they are categorical.
The specific recommendation for any builder reading this: integrate identity-as-login before your next feature release. Not after. The results compound from day one and the integration takes one day. The longer you wait, the more of your user base onboards without a permanent identity record attached to their account history.
Starting from $2 for your users to register. Build at endlessdomains.io
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