Are you excited to try Entyx in action and ready to launch a campaign with Entyx? 0% of judgment, 100% of understanding. You’ve landed on the right page in this article. We will walk you through the Campaigns Dashboard and the process of launching your first campaign to maximize your results.
Campaigns Dashboard Overview
The Campaigns section is essential for advertisers and streamers, offering a comprehensive overview of key metrics on a single platform. Track the total number of campaigns, ad video count, funds spent, the average amount of viewers, and peak viewers displayed on a unified dashboard. Let’s take a closer look at the functionality it offers:
Detailed Features Overview
Here, you can access in-depth insights, including:
- Top campaigns
- Best-performing logos
- Keyword analysis
- Brand comparisons
- Leading countries based on average and peak viewers
- Statistics segmented by day
- Sentiment analysis
- Latest streams
- Weekly performance by days of the week.
Chat Bot Tab
In the Chat Bot tab, you’ll find additional metrics such as rough impressions and click-through rates. Analyze the most effective Chat Bot campaigns, including a comparison of brand performance based on the average amount of viewers, and discover top channels ranked by airtime, sentiment tracking, and mentions categorized by type.
Overlay
When you press on the Overlay section, you’ll access details on total time in-frame and viewer engagement. You’ll be able to get insights on the most impactful overlay campaigns based on showing time and analyze view frequency, performance, viewer counts, and pricing.
Additionally, dashboards present data on the best-performing logos across four different metrics. You’ll typically see sentiment tracking alongside top channels by airtime or any other metrics of your choosing.
Logo and Frame tab
Let’s discover the Logo and Frame tab. Here, you get to see the top-performing streams by airtime and the most effective logo-in-frame campaigns by viewer engagement, along with other relevant parameters.
Ad Banner Tab
The Ad Banner tab presents valuable insights from previous dashboards, focusing on comparing creators to calculate the actual collaboration costs.
Target Analysis
Last but not least, Entyx’s Target Analysis feature provides an in-depth view of video content, making it easy to detect specific logos or phrases within streams. Once the analysis begins, the results will appear in the My Analysis section.
How to Create a Campaign
Now that we’ve explored every sheet of our comprehensive dashboard, let’s launch a campaign! Click the “Create a Campaign” button, then choose from the following order types:
Single Order
Run influencer campaigns by selecting your target audience, choosing a streamer, and detailing your campaign preferences for effective reach.
When you choose a single order, you land on the Creators tab. Here, you can sort streamers by the language they speak during the stream, making your selection even more precise.
With Entyx’s filtering tools, you’ll always quickly and accurately determine the right channel for future collaborations. Let’s click on any channel. Inside, you’ll find:
- General channel information and key metrics play a crucial role in analysis. For example, you’ll see the total watch time in hours and the average number of viewers. You’ll not only see the numbers but also charts displaying activity growth or decline, the most successful streams, and the ones that didn’t perform as well.
- Streams—Here, you’ll discover which streams generate the most viewer watch time and how many reactions each stream receives.
- Сategories—If the streamer plays multiple games or runs varied content, you’ll be able to choose the most popular format for collaborations.
- In the **Clips **section, you can analyze the performance of specific videos uploaded by the streamer.
- Channel statistics show you detailed metrics over a specific period. For instance, you can view the number of streams in the last 30 days or even the average stream length over the past week.
- Subscribers—In this tab, you’ll get comprehensive data on subscriber growth for a specific channel. You can even roughly estimate the revenue generated from subscribers.
- Real-Time Counter—Want to get an overview of the increase in viewers or subscribers? You’ll find that here.
- In the Chat Analytics tab, you can track the dynamics of chat messages. Select a time frame and get a convenient diagram with ready-to-use data.
- Finally, you can explore the functionality that is so attractive to businesses—A fast and accurate calculation of the actual collaboration impact on your Media Value. Don’t be intimidated by formulas and numbers—with Entyx, you’ll get real figures in just a few clicks, with no need for manual calculations.
Fast Analysis
Instantly analyze any video or stream. Just paste the link and gain valuable insights for accurately targeted ads.
Once you choose this option, you land on the Target Analysis sheet. This feature provides an in-depth view of video content, making it easy to detect specific logos or phrases within streams. This product is especially useful for advertisers who need to measure brand visibility and audience engagement across various platforms.
Step 1
Enter the link to the video you want to analyze.
Step 2
Upload the logo you want to recognize on the video (JPEG, PNG) or enter the keywords you want to search for in chat.
Step 3
Get extensive analytics with video analysis of each logo.
You can select any video and analyze it for specific brand mentions, such as logos or phrases. Videos under 60 minutes are analyzed at no additional cost, making it a budget-friendly tool for shorter streams.
After entering the stream link, you’ll receive detailed analytics, including video duration, number of viewers, and the game being streamed. You can also upload your brand’s logo to trigger AI-powered detection and analysis.
Advertising Banner
Place banners in a streamer's Twitch account description, with options to advertise on one or multiple channels at once.
Here, you can set parameters and order advertising on banners in the streamer’s description section. You are free to define your ideal channels and target audience for maximum campaign effectiveness.
Fine-tune your ad placement to reach the right audience and drive engagement effectively!
How to Start Your Campaign
After having selected a Single Order, you’ll see a list of available streamers. If a streamer and a user are both verified on Entyx and a streamer is ready to accept orders for individual advertising, the “Start Campaign” button is active.
Click the “Start Campaign” button to proceed to the streamer’s page.
Now, we're viewing a campaign creation dashboard for an influencer on Twitch. This section allows you to define how the advertisement will be presented. 3 sheets have different functions:
- Integration—A type of advertising in which you choose ways to promote your brand.
- Link & Site—A type of advertising in which you promote a link to your product or service.
- Product Ad—A type of advertising in which you promote your link using the channel description.
Just fill in all necessary fields. Press “Send” and your order has been successfully sent. Once it passes moderation, the campaign will be launched on the streamer’s channel.
Congrats! Your campaign is live.
Voila! You’ve just launched your first campaign. Experience the power of AI and, at the same time, the simplicity of Entyx AI Marketing Platform—sign up today!
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