Has your direct-to-consumer (DTC) client ever landed a significant purchase order from a school or university? This is a fantastic win, signaling a potential new revenue stream, but it frequently presents a unique set of operational challenges. How do you guide your client from managing occasional POs to establishing a consistent, easily manageable B2B channel?
This very question recently sparked a valuable discussion within an ecommerce community. The original poster, operating a small Australian ecommerce store, found themselves in this exact situation. Predominantly DTC, they occasionally received purchase orders from educational institutions and sought to scale this into a direct supplier relationship without resorting to broad cold calling. The insights shared are invaluable for agency owners, project managers, and developers guiding their clients through this often-overlooked opportunity.
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