SEO isn't only about keywords.
A technically problematic website can make excellent content harder for search engines to discover and understand.
Here are seven things developers should check.
- Crawlability
Verify:
robots.txt
sitemap.xml
internal links
HTTP status codes
redirects
Important pages should be discoverable.
- Indexability
Check for:
noindex
Also inspect canonical URLs and duplicate pages.
Use Google Search Console's URL Inspection tool to verify important URLs.
- Core Web Vitals
Monitor:
LCP
INP
CLS
Also look at:
JavaScript execution
Image sizes
Third-party scripts
Font loading
Don't optimize only for a score.
Optimize the actual experience.
- Images
Google is expanding multimodal search.
Search Console now provides reporting for visual search experiences including Lens and Circle to Search.
Use meaningful:
filename
alt
width
height
and serve appropriately sized images.
- Structured data
Use structured data where it accurately describes the page.
Examples:
Article
Product
Organization
LocalBusiness
Breadcrumb
Video
Don't implement schema just because an SEO plugin makes it available.
- Internal architecture
A clean structure might be:
/
├── services/
├── products/
├── blog/
├── case-studies/
└── contact/
Then connect related pages with contextual links.
This is much easier to maintain than an arbitrary collection of URLs.
- Monitor Search Console
Technical SEO is ongoing.
Watch:
Indexing
Crawling
Search performance
Search appearance
Core Web Vitals
Structured data
Google is also expanding Search into AI and multimodal experiences, making Search Console increasingly important for understanding how users discover content.
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