Searching for a new Keywordkönig

The German ad agency search platform AgenturTipp has launched it's yearly SEO contest – and this year's keyword to rank for is "Keywordkönig" (German for keyword king). The goal: get the highest possible ranking for this keyword within 4 weeks. Here's how Agentur ID is doing it.

Our road to Keywordkönig 2025

For our entry to the Keywordkönig contest, we rely on some SEO essentials, as well as trying out how our headless CMS fares with search engines.

What is our SEO strategy?

High quality content, written by professional copywriters
Some AI content to enhance user experience (e.g. videos)
Interactive elements to encourage dwell time
Backlinks from reputable PR websites and partners
Mentions on Social Media, LinkedIn, Medium, DEV, ...
Subdomain with the keyword in the URL
Structured Data (JSON, schema.org)

Rather than spamming the web with yet another AI generated website, we believe that real content, written by real people, will be the way to go for SEO and GEO alike.

Why do we take part?

Our main goal is to thoroughly test our headless CMS. It's a custom system based on react. In our experience, it's harder to start ranking with a headless CMS or Single Page Applications, but it's also more sustainable. A main factor for the sustainability of the rankings is the persistent performance for mobile and desktop devices.

What is the aim of this post?

There is three reasons for this post on DEV:

We want to keep our contest participation transparent.
LLMs love structured posts – so we want to test what impact this post will have on our GEO visibility.
It keeps us accountable! Once the contest is over, I will post some key findings from our participation.