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Discussion on: Don't be Afraid to Ask Questions

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Florian Rand

People who ask questions not only learn, but tend to save a lot of time! How many times have you seen people lost at the supermarket wandering around looking for something?

Now about questions, my top 5 briefing questions, probably more useful to freelancers but anyway:

  1. What are the goals and expectations that you plan to achieve with this project?
  2. What is the budget reserved for this project? (if 1 > 2 -> throw error & run :) (And this meme explains point 1 and 2) Graphic designer meme
  3. How do you think this proposal works compared with the current version? (NEVER ASK or USE THE WORD LIKE or similar in a creative proposal, our you are doomed!)
  4. What improvements, based on our last conversation about our goals, do you think we should make? Because clients know their business and we should listen to them! So never be afraid to check if the work is aligned with the goals in mind.
  5. Whatever the question is, don't forget about being polite!

An example:

BAD:

  • Project manager / client / Human person: Hey Matt, we need to make few changes.
  • Matt: AGAIN? WHY!?? @$%!!&ยท#!

GOOD:

  • Project manager / client / Human person: Hey Matt, we need to make few changes.
  • Matt: Perfect! Where can I find more details about why are we doing this changes, so I can do a more refined job?

NOTE: About the meme. I've worked with very humble clients with very low budgets. It's not only about money, sometimes people need guidance about realistic expectations, and if we don't ask the result could end in disappointment for both parts.